WEEK #11 Flashcards
what is a brand ?
the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct form those of other sellers.”
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service another”
“A strong brand is essential in today’s world to effectively stand out amongst all the choice available, filter through all the “noise” and be appreciated by its target audience”
what is “VALUE OF PERSONAL BRANDING - why it matters & what it means for you” :
- Career development onus shift to employee (Can no longer wait for others to advance career)
- Pro-activity is essential to arrive at our planned destination
(Hard work alone will not lead us to our end goal) - Credibility and visibility is vital to success
(Need others to know about you and your value ) - Today’s hiring decisions involve merit and marketing
(Your brand must be known and understood)
what does “Brand identity “ :
Associations with the brand that markets and advertisers wish to cultivate in the minds of consumers
what does “Brand image” :
The idea of the brand that actually exists in the minds of the consumers (i.e. your “reputation”
TRUE OR FALSE
We are successful in our personal branding efforts when brand identity = brand image
TRUE
what is consistency ?
is the key to successful branding
TRUE OR FALSE
You must identify your personal assets and clearly communicate your unique promise value
TRUE
what must you fo with key resume/cv principles ?
1) Make it relevant
2) Make it compelling
3) Make it easy to review
what are the three steps to make a resume compelling ?
A B C
define A, B, C ?
A = action
B = background
C = consequence
do we DO OR DO NOT the following ?
- Ensure you present a ‘well-rounded’ picture by including all three realms of experience – Education, Work Experience, Other Activities & Information
- List information in ‘reverse chronological order’ within each section (most recent at top)
- Be consistent in how you format information
DO
do we DO OR DO NOT the following ?
- Incorporate an ‘Objective’ statement on a resume you are using to apply to a specific job
- Include days/months within the dates you reference
- Use personal pronouns/possessives in your statements (no I, me, my, their, they, its, etc.)
- Place periods within statements; if you feel you need to pause before completing statement, use semi- colon (or comma) not period
DO NOT
What are the most in-demand skills :
1) Communication
2) Customer service
3) Leadership
4) Project management
5) Management
6) Analysis
7) Teamwork
8) Sales
9) Problem-solving
10) Research
what is the top skill at the moment ?
adaptibility
what are the top 5 skills ?
- Adaptability
- Communication
- Leadership
- Teamwork
- Project manager
how can you differentiate yourself =
by doing what everyone else is doing, but better
TRUE OR FALSE
you must do the following:
- Proofread your document
- Don’t get caught by spell check errors
TRUE
what are the Interviewer Goals ?
- Verify & clarify qualifications
- Check for ‘fit’ and interest in the position
- Assess accomplishments and potential for growth within the position, department, company
(Believe it or not, they are not trying to ‘trick’ you)
what are the Interviewee Goals ?
- highlight skills & capabilities
- Demonstrate ‘fit’ and genuine interest
- Use discussion as further research/validation of your interest/fit (can you imagine working in the position?
(Working with the people? Liking the culture?)
