Week 1: Selling and sales people Flashcards
1
Q
What is the characteristic of successfull sales people?
A
Self - motivated Dependable and thrustworthy Ethical salesbehaviour Creativity Emotional intelligent
2
Q
What is the purpose of selling?
A
Increase profit
3
Q
What is a multichannel strategy?
A
Using several strategies at the same time
4
Q
What is a integrated marketing strategy?
A
Communication programs that coordinate the use of various vehicles
5
Q
What is personal selling?
A
- Salesperson examines a customers situation and needs to gain commitment from the customer
6
Q
What is the 4 steps in “selling as problem solving”?
A
- Identify the problem
- Develop and evaluate the potential solutions
- Select and communicate to ensure the solution is effective
