Week 1: Introduction to Applied Psychology (Chapter 1 + 2) Flashcards
Applied Psychology
- A branch of psychology (often social psychology) that focuses on using psychological theory and research to solve practical, real world problems.
- Is a SCIENCE
Five Goals of Scientific Understanding
- Description
- Prediction
- Determining Causality
- Explanation
- CONTROL
Values of Applied Psychology
- Accuracy
- Objectivity
- Skepticism
- Open-Mindedness
- Ethics
The Overarching Goal of Applied Psychology
To bring about POSITIVE CHANGE to improve the function of people, teams, and organization.
Basic Psychology VS. Applied Psychology
Basic:
- Concerned with understanding the fundamentals of a phenomenon.
- Focuses on developing + testing theories.
- Ex. studying the biological basis of depression.
Applied
- Primarily concerned with taking basic research and theories and using them to IMPROVE an aspect of the world.
- Across many domains.
- Ex. Studying whether artificial outdoor light can boost mood for shift workers.
Goals of Applied Psychology
- Understand social and practical problems.
- Develop intervention strategies to effect positive change.
- Focuses on the control goal of scientific understanding.
- Sometimes (but not always) includes conducting research to understand the nature and causes of phenomena.
Types of Problems Addressed by Applied Psychology
- Social Problems
- Practical Problems
- Personal Problems/Uses
Social Problems
Issues concerning how well we relate to one another in many different dimensions.
Issues related to people’s attitudes, beliefs, and behaviours.
- ex. masking during the COVID-19 pandemic.
Practical Problems
Issued faced by people in their work and lives.
- ex. improving communication within teams to increase performance.
Personal Problems
Issues related to everyday life, health, productivity, and well being.
- ex. applying research on learning to optimize study strategies and perform well in school.
Approaches to Applied Psychology
- Social Cognition Approach
- Engaged Research Approach
- Critical Approach
Social Cognition Approach
- Influenced strongly by POSITIVISM.
- Most traditional type of approach.
- Researchers are detached from participants (they observe + report generalizable phenomena).
Engaged Research Approach
- Influenced by the paradigm of advocacy/participatory worldview.
- Researches are concerned with the ability for research to bring about positive social/political change.
- Used un activism/advocacy for improving the lives of marginalized groups.
Critical Approach
- Founded on paradigm critical theory.
- Emphasis is freedom from oppression.
- Aims for the production of a more egalitarian society.
Theory in Applied Psychology Research
- Organizes observations and shows links between them.
- Provides direction on where to focus research efforts.
- Guides intervention.
- Leaves room for adaptation and evolution.
Characteristics of Theories
- Scope
- Range
- Testability
- Parsimony
Scope
A characteristic of theory.
How many behaviours does the theory explain?
There are three types…
- Perspectives
- Mid-Level Theories
- Mini Theories
Perspectives
- A broad type of scope.
- Explains many behaviours across contexts.
- Typically made up of smaller theories.
Mid-Level Theories
- The most abundant type of scope.
- Explains one type of thinking or behaving across multiple situations.
Mini-Theories
- A type of scope.
- Explains a single behaviour in a single context.
Range
A characteristic of theory.
How many types of people are captured by this theory?
- Does it attempt to explain behaviours about one cultural group? One gender? One nationality?
Testability
- A characteristic of theory.
- A good theory can be supported or refuted in the face of evidence.
Parsimony
- A characteristic of theory.
- Theory relies on relatively FEWER assumptions to be true.
- Used when trying to explain behaviour.
Theory of Planned Behaviour
How attitudes and beliefs interact in formatting intentions of actions and behaviours.
Actions are driven by behavioural intentions that are determined by…
- Subjective Norms
- Perceived Behavioural Control
- Individual Attitudes Towards the Behaviour
This theory…
- ORGANIZES observations and shows links between them.
- Provides DIRECTION on where to focus research efforts.
- GUIDES intervention.