Week 1 & 2 Flashcards
Moderator meaning
3rd variable which influences the strength of 1st and 2nd variables
Confirmation bias example
I overlook studies that contradict my beliefs and only read the ones that match
Availability bias example
Manager remember reading a study on employee satisfaction relating on payment and without investigating into their employee answers immediately report that payment is the problem for low satisfaction
Inductive research approach example
Data > Conclusion
1st bird is flying
2nd bird is flying
All birds must be flying
Deductive research approach example
Hypothesis > Data
-All birds are flying?
-Gather data how many birds are flying
-Conclude
Well and poorly demarcated business problem
Well:
An entrepreneurial startup would like to learn about the impact of digital advertising spending on sales.
Poorly:
An entrepreneur would like to know what the best action is to increase its sales
Academic relevance comes in 4 forms which are:
- New topic
- New Context
- Integrate scattered findings
- Reconcile (solve) conflicting findings
Academic Relevance - New topic example
I study how covid spreads because no study on covid has been done when pandemic begins
Academic Relevance - New context example
I study what makes brands succesful in online stores because only research for physical grocery stores has been done
Academic Relevance - Integrate scattered findings example
I compare and combine the research of 3 studies: a) tv ads b)print ads c)mobile ads and research which is most effective when compared
Academic Relevance - Reconcile (solve) conflicting findings example
Studies on mobile advertisement are conflicting. I make research how does ad personalization (or third variables) affect outcomes
Managerial relevance meaning
one or more parties benefits from research (company/society/policymakers/managers)
