WEB DESIGN: T2 - Week 2-9 Flashcards
List the relevant personnel.
- Graphic designers
- Information Architect
- Interaction designer
- Programmer
- Supervisor
Identify the code needed to link CSS to HTML.
<link></link>
What does HTML and CSS stand for?
HYPERTEXT MARKUP LANGUAGE (HTML)
CASCADING STYLE SHEETS (CSS)
Identify and provide a brief description of the steps in “the process of writing content”.
- Prepare to write content
- Draft content
- Finalise content
Research > Create > Draft > Proofread > Finalise > Submit.
List the types of writing styles.
- Conversational
- Dialogue
- Formal
- Humorous
- Journalistic
- Plain English
- Advertising
Define conversational writing style.
Writing the way you talk excluding pauses/stumbling in a clear, concise way that anyone can understand, connecting with your readers, and being genuine.
Define dialogue writing style.
Writing is the verbal exchange between two or more people. E.g. advertisements or animations.
Define formal writing style.
- Use of standard English
- Complex sentence structures
- Insinuates reliability/educated
- Neutral passive voice
- No contractions
- No slang
- No pronouns
- No abbreviations
- E.g. legal documentation or an essay.
Define humorous writing style.
A style of personal essay that has the primary aim of amusing readers rather than informing or persuading them.
Define journalistic writing style.
Encompasses not only vocabulary and sentence structure, but also the way in which stories present the information in terms of relative importance, tone, and intended audience. E.g. newspaper or radio/television.
Define plain English writing style.
Simple, direct, and unambiguous.
Unlike formal style, the plain style does not rely heavily on figurative language
Define advertising writing style.
- Define the goal of your message
- Know your audience and what they want
- Appeal to their self-interest, not yours
- Make an emotional appeal, not a logical one
- Don’t give them any choices
- Make your best offer
- Simplify Everything
List the writing principles.
- Clear and meaningful
- Concise
- Consistent style
- Correct grammar, punctuation and spelling
- Factually accurate
- Logical order
List the communication principles.
- Communicating the message
- Conveying meaning
- Meeting audience requirement
- Encourages feedback and interaction
- Promotes two-way conversation
List the writing techniques.
- Inverted pyramid
- Avoid cliches, jargon and slang
- Cutting verbiage
- Use 5 W’s (who, what, when, where, why)
- Use active voice
- Writing visuals for an auditory medium
