EXAM REVISION: T4 - Glossary Flashcards
List the visual design elements.
- Colour
- Form
- Line
- Shape
- Texture
- Tone
Explain colour.
Colour should be considered in conjunction with other elements. If used well it can add interest, and evoke emotion and excitement to a piece of visual communication. Colour may be used to specify areas, distinguish forms, and highlight
compositional aspects.
Explain form.
The three-dimensional aspect of an object is created by the combination of various visual elements such as lines, shapes, colour and shadows.
Explain line.
Essentially line represents a single dimension, length. It can be straight, curved or irregular and combine with other elements. It can create shape, tone, form, and texture. The weight (how thick) and quality of the line may vary depending on its intended use.
Explain shape.
A two-dimensional enclosed area is defined by lines, which can be geometric (e.g., circles, squares) or organic (naturally occurring shapes).
Explain texture.
The tactile quality or visual appearance of a surface in a design is often simulated through patterns or visual effects to add depth and interest. Texture may be achieved by the combination of elements such as point of line.
Explain tone.
Tone may be used to describe form in terms of shadow and highlights and to create the effect of volume.
List the visual design principles.
- Scale
- Proportion
- Unity
- Balance
- Emphasis
- Perspective
- Movement
- Focal point
Explain scale.
This generally refers to the size of the figure on the ground. The relative size of elements in a design in relation to each other or to the overall composition, can create visual interest and hierarchy.
Explain proportion.
The harmonious relationship between the sizes of different elements in a design contributes to a balanced and visually pleasing composition.
Explain unity.
The cohesive and consistent arrangement of visual elements in a design creates a sense of harmony and completeness.
Explain balance.
This may be a symmetrical balance where elements are mirrored on opposite sides of a visual axis to create a stable and formal composition. It may be asymmetrical where balanced elements are not mirrored creating a dynamic informal composition.
Explain emphasis.
Emphasis can be created by size, weight, position, colour, shape, and style. Emphasis is a strategy that aims to draw the viewer’s attention to a specific design element.
Explain perspective.
The illusion of depth and three-dimensionality in a two-dimensional design, achieved through techniques like vanishing points and diminishing size.
Explain movement.
The illusion of motion or direction is created by arranging visual elements in a way that guides the viewer’s eyes through the design.
Explain focal point.
The primary point of interest in a design, often achieved through contrast, placement, or size, captures the viewer’s attention and conveys the main message.
List the communication principles.
- Communicating the message
- Conveying meaning
- Encouraging user interaction
- Meeting audience requirement
- Promotes two-way conversation
- Communicating to the audience
Explain communicating the message.
The message includes all information provided from the sender to the recipient and can be delivered via any type of medium. It can also be verbal or nonverbal.
Explain conveying meaning.
The deeper understanding and feeling connected to the content are often expressed through nonverbal cues.
Explain encouraging user interaction.
The work enables your users to interact and give their feedback for you to use or build on.
Explain meeting audience requirements.
The work uses the language and imagery appropriate for the audience.
Explain communicating to the audience.
Engaging in effective and open dialogue with all relevant individuals involved in a project, particularly colleagues and partners, to ensure a collaborative and coherent approach.
List the processes in creating an animation.
- Understand the brief
- Composition
- Identify purpose
- Identify outputs: file formats and delivery platforms
- Research solutions and inspiration
- Use creative thinking techniques
- Generate and assess different ideas
- Consult with relevant personnel on ideas
- Script/storyboard
- Improvement through review and feedback
- Self-management and planning
Explain understand the brief.
The initial step in animation / creative digital media production involving comprehending the project’s requirements and objectives.