EXAM REVISION: T4 - Glossary Flashcards

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1
Q

List the visual design elements.

A
  • Colour
  • Form
  • Line
  • Shape
  • Texture
  • Tone
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2
Q

Explain colour.

A

Colour should be considered in conjunction with other elements. If used well it can add interest, and evoke emotion and excitement to a piece of visual communication. Colour may be used to specify areas, distinguish forms, and highlight
compositional aspects.

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3
Q

Explain form.

A

The three-dimensional aspect of an object is created by the combination of various visual elements such as lines, shapes, colour and shadows.

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4
Q

Explain line.

A

Essentially line represents a single dimension, length. It can be straight, curved or irregular and combine with other elements. It can create shape, tone, form, and texture. The weight (how thick) and quality of the line may vary depending on its intended use.

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5
Q

Explain shape.

A

A two-dimensional enclosed area is defined by lines, which can be geometric (e.g., circles, squares) or organic (naturally occurring shapes).

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6
Q

Explain texture.

A

The tactile quality or visual appearance of a surface in a design is often simulated through patterns or visual effects to add depth and interest. Texture may be achieved by the combination of elements such as point of line.

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7
Q

Explain tone.

A

Tone may be used to describe form in terms of shadow and highlights and to create the effect of volume.

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8
Q

List the visual design principles.

A
  • Scale
  • Proportion
  • Unity
  • Balance
  • Emphasis
  • Perspective
  • Movement
  • Focal point
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9
Q

Explain scale.

A

This generally refers to the size of the figure on the ground. The relative size of elements in a design in relation to each other or to the overall composition, can create visual interest and hierarchy.

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10
Q

Explain proportion.

A

The harmonious relationship between the sizes of different elements in a design contributes to a balanced and visually pleasing composition.

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11
Q

Explain unity.

A

The cohesive and consistent arrangement of visual elements in a design creates a sense of harmony and completeness.

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12
Q

Explain balance.

A

This may be a symmetrical balance where elements are mirrored on opposite sides of a visual axis to create a stable and formal composition. It may be asymmetrical where balanced elements are not mirrored creating a dynamic informal composition.

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13
Q

Explain emphasis.

A

Emphasis can be created by size, weight, position, colour, shape, and style. Emphasis is a strategy that aims to draw the viewer’s attention to a specific design element.

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14
Q

Explain perspective.

A

The illusion of depth and three-dimensionality in a two-dimensional design, achieved through techniques like vanishing points and diminishing size.

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15
Q

Explain movement.

A

The illusion of motion or direction is created by arranging visual elements in a way that guides the viewer’s eyes through the design.

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16
Q

Explain focal point.

A

The primary point of interest in a design, often achieved through contrast, placement, or size, captures the viewer’s attention and conveys the main message.

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17
Q

List the communication principles.

A
  • Communicating the message
  • Conveying meaning
  • Encouraging user interaction
  • Meeting audience requirement
  • Promotes two-way conversation
  • Communicating to the audience
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18
Q

Explain communicating the message.

A

The message includes all information provided from the sender to the recipient and can be delivered via any type of medium. It can also be verbal or nonverbal.

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19
Q

Explain conveying meaning.

A

The deeper understanding and feeling connected to the content are often expressed through nonverbal cues.

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20
Q

Explain encouraging user interaction.

A

The work enables your users to interact and give their feedback for you to use or build on.

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21
Q

Explain meeting audience requirements.

A

The work uses the language and imagery appropriate for the audience.

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22
Q

Explain communicating to the audience.

A

Engaging in effective and open dialogue with all relevant individuals involved in a project, particularly colleagues and partners, to ensure a collaborative and coherent approach.

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23
Q

List the processes in creating an animation.

A
  • Understand the brief
  • Composition
  • Identify purpose
  • Identify outputs: file formats and delivery platforms
  • Research solutions and inspiration
  • Use creative thinking techniques
  • Generate and assess different ideas
  • Consult with relevant personnel on ideas
  • Script/storyboard
  • Improvement through review and feedback
  • Self-management and planning
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24
Q

Explain understand the brief.

A

The initial step in animation / creative digital media production involving comprehending the project’s requirements and objectives.

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25
Q

Explain composition.

A

Arranging images, or animations or visual design components within a design to create a harmonious and engaging arrangement.

26
Q

Explain identify purpose.

A

Recognizing the intended goal or aim of a creative project, guiding subsequent decisions.

27
Q

Explain identify outputs: file formats and delivery platforms.

A

Determining the appropriate file types to be used for delivering the final product.
A delivery platform is how and where your animation will be delivered to the consumer. For example, a delivery platform for an animation release might be the internet, on television or at the cinema.

28
Q

Explain research solutions and inspiration.

A

Exploring various methods, techniques, and existing examples to inform your creative design process.

29
Q

Explain use creative thinking techniques.

A

Applying creative thinking techniques approaches, such as brainstorming or mind mapping, to generate unique and inventive ideas.

30
Q

Explain generate and assess different ideas.

A

Creating a range of potential concepts and then evaluating their feasibility (if something is possible and realistic to do), relevance, and if your design will communicate the intended idea.

31
Q

Explain consult with relevant personnel on ideas.

A

Collaborating and seeking input from individuals with relevant expertise or perspectives to enhance the quality of ideas. For example a Creative Director, graphic designer technical Specialist etc.

32
Q

Explain script/storyboard.

A

Scripting is outlining and detailing the narrative, dialogue, and action sequences of a creative project.
Storyboarding is creating a sequence of visual illustrations or panels that represent key moments or scenes in a project.

33
Q

Explain improvement through review and feedback.

A

Refining the work based on feedback and analysis to enhance its quality and effectiveness.

34
Q

Explain self-management and planning.

A

Independently organising tasks, time, and resources to ensure productive progress throughout the creative process and the project is delivered on time to the client.

35
Q

Explain defamation.

A

A legal concept that involves making false statements about an individual or entity that harm their reputation, potentially leading to legal action for damages.

36
Q

Explain copyright.

A

Legal protection is granted to the creators of original multimedia works, such as text, images, audio, and video, giving them exclusive rights to reproduce, distribute, and display their creations.

37
Q

Explain court reporting.

A

The practice of recording and transcribing proceedings in a courtroom, ensuring accurate and impartial documentation of legal events, often by trained professionals known as court reporters.

38
Q

List the screen principles.

A
  • Narrative
  • Editing (transitions)
  • Framing
  • Lighting
  • Montage
  • Styles /Genres
  • Storytelling
  • Motion pacing/timing
  • Point of view
39
Q

Explain narrative.

A

A narrative or story is an account of a series of related events, experiences, or the like, whether true or fictitious.

40
Q

Explain editing (transitions).

A

Transitions are techniques used to smoothly switch between shots, like cuts, fades, or dissolves.

41
Q

Explain framing.

A

The composition and arrangement of visual elements within the camera frame create a desired visual impact and convey meaning.

42
Q

Explain lighting.

A

The deliberate use of light to illuminate scenes and subjects in a way that enhances mood, atmosphere, and visibility in a visual production.

43
Q

Explain montage.

A

Montage is a technique in film editing in which a series of short shots are edited into a sequence to condense space, time, and information.

44
Q

Explain styles /Genres.

A

A particular genre will have a similar narrative or structure:
ie Western, Horror, Soap Opera.
A particular style will have similar techniques used to produce it. ie. documentary, sci-fi, arthouse. etc

45
Q

Explain storytelling.

A

Storytelling is the conveying of events in words, images, and sounds, often by improvisation or embellishment.

46
Q

Explain motion pacing/timing.

A

The intentional control of the speed and rhythm of movements in a video to create desired emotional or dramatic effects.

47
Q

Explain point of view.

A

The perspective from which a scene or story is presented, influenced by the position of the camera and the emotions of characters, shaping the audience’s understanding of events.

48
Q

Explain cell animation.

A

A traditional animation technique where each frame or image is created individually (often on a transparent “cell”) to create the illusion of motion when played sequentially.

49
Q

Explain integrating audio.

A

The process of incorporating sound elements, such as music, voiceovers, or sound effects, into an animation to enhance the viewer’s experience and storytelling.

50
Q

List the typography techniques.

A
  • Alignment
  • Fonts and typefaces
  • Kerning
  • Leading point and size
  • Tracking
  • Serif/sans serif
51
Q

Explain alignment.

A

The arrangement of text relative to a reference point, such as left, right, centre, or justified, to achieve visual balance and readability.

52
Q

Explain fonts and typefaces.

A

Fonts refer to specific styles of characters (bold, italic, etc.) within a typeface family, which is a set of related designs sharing a common design theme.

53
Q

Explain kerning.

A

The adjustment of space between individual letter pairs to enhance the visual harmony and legibility of text.

54
Q

Explain leading point and size.

A

Leading, pronounced as “ledding,” is the vertical spacing between lines of text, measured from baseline to baseline; it impacts readability and aesthetics.

55
Q

Explain tracking.

A

The uniform adjustment of space between all characters in a block of text ensures consistent spacing for improved legibility and visual appeal.

56
Q

Explain serif/sans serif.

A

Serif typefaces feature small decorative strokes (serifs) at the ends of characters, often conveying a more traditional or formal tone, while sans-serif typefaces lack these strokes and generally appear more modern and straightforward.

57
Q

List the web authorising processes.

A
  • Understanding specifications
  • Selecting software
  • Producing
  • Reviewing
58
Q

Explain understanding specifications.

A

The process of comprehending and analysing the requirements, objectives, and guidelines provided for a web project to ensure accurate execution.

59
Q

Explain selecting software.

A

Choosing the appropriate tools or software platforms for designing, coding, and managing the website based on project needs and personal skills.

60
Q

Explain producing.

A

The phase where content, visuals, and code are developed and combined to create the actual website according to the project’s specifications.

61
Q

Explain reviewing.

A

The critical evaluation of the completed or in-progress website for errors, quality, and alignment with the project’s goals, often involves feedback from stakeholders.

62
Q

List the web skills.

A
  • Ability to work in a team
  • Literacy and communication skills
  • Self-management and planning skills