2022 CDM EXAM

Question 1

Which software is designed to create two-dimensional (2D) vector animations for the web?

A = Blender
B = Adobe Animate
C = Adobe After Effects
D = Adobe Premiere Pro

Answer 1

B = Adobe Animate

Question 2

Gerald is a graphic designer in a digital media company. In an email to all staff, he wrote, ‘I saw the Chief Digital Officer, Paul, being walked out of the building by security today. He has stolen from the company by selling our designs to other firms and keeping the money’. The statements made in Gerald’s email were incorrect. Gerald’s email is an example of

A = invasion of privacy.
B = copyright infringement.
C = vilification.
D = defamation.

Answer 2

D = defamation.

Question 3

Which presentation techniques would best suit the text for an ‘About Us’ webpage?

A = heading, subheading and dot points
B = heading, subheading, smaller text blocks and images with appropriate captions
C = subheading, images with appropriate captions and dot points summarising key points
D = paragraphs and a photograph of the founder

Answer 3

B = heading, subheading, smaller text blocks and images with appropriate captions

Question 4

Which two principles of design are best exemplified in the sign shown?

A = pattern and rhythm
B = emphasis and proportion
C = hierarchy and repetition
D = variety and white space

Answer 4

B = emphasis and proportion

Question 5

The animation shown was created for the loading screen of a website. Which one of the following is the main animation principle demonstrated in this animation?

A = squash and stretch
B = anticipation
C = ease in, ease out
D = follow through and overlapping action

Answer 5

C = ease in, ease out

Question 6

Which one of the following flow charts best describes the process used in the media industry when working in a team to produce a single design?

A
B
C
D

Answer 6

D

Question 7

Which one of the following organisations develops the standards for accessibility?

A = Institute of Electrical and Electronics Engineers Standards Association (IEEE SA)
B = World Wide Web Consortium (W3C)
C = International Association of Accessibility Professionals (IAAP)
D = Centre for Inclusive Design

Answer 7

B = World Wide Web Consortium (W3C)

Question 8

Which one of the following angles is used when duplicating the symbol in Figure 1 to create the image in Figure 2?

A = 18.5°
B = 18°
C = 20°
D = 17.1°

Answer 8

B = 18°

Question 9

Which one of the following best shows the writing process for different types of media?

A = research > create > proofread > finalise > submit
B = research > create > draft > proofread > finalise > submit
C = create > draft > research > proofread > finalise > submit
D = draft > create > research > draft » proofread > finalise > submit

Answer 9

B = research > create > draft > proofread > finalise > submit

Question 10

A project to create a 2D animated banner using Adobe Animate is almost complete.
When saving the project for editing, which one of the following would be the best choice of file format?

A = .fla
B = .mp4
C = .gif
D = .swf

Answer 10

A = .fla

Question 11

Which one of the following is the name for the part of the Cascading Style Sheet (CSS) rule that is highlighted in the example shown?
background-color: #FFCCOO;

A = selector
B = ruleset
C = property
D = declaration

Answer 11

D = declaration

Question 12

Alex is saving a PDF that is going to be added to their website. The PDF is the final version of a 2020 report about social media use among teenagers across the global market. Which one of the following filenames would meet standard industry naming conventions for this PDF?

A = 2020_SocialMedia_Teen_Global_final.pdf
B = 2020 Social Media Use for Teens.pdf
C=The_2020_Social_Media_Use_For_Teenagers_report_final.pdf
D = SocialMediaUseTeenagers2020final.pdf

Answer 12

A = 2020_SocialMedia_Teen_Global_final.pdf

Question 13

The image shown will be used on a webpage. It has a transparent background. Which option(s) could be used to export the image file from Photoshop so that it can be used with a variety of backgrounds on different webpages?

A = JPEG or PNG
B = JPEG only
C = PNG only
D = GIF or PNG

Answer 13

C = PNG only

Question 14

Which of the following would improve the ergonomics of the workstation for this computer user?

A = Lower the chair and lower the computer screen.
B = Raise the computer screen and move the user inwards.
C = Raise the desk, move the user inwards and raise the computer screen.
D = Move the user inwards, raise the computer screen and have the user place their feet flat on the floor.

Answer 14

C = Raise the desk, move the user inwards and raise the computer screen.

Question 15

‘There’s been a lot of doom and gloom around lately. Anyone got something positive to add?’ - Chief Executive Officer (CEO), major logistics company Which one of Edward de Bono’s thinking hats is the CEO asking their team to use?

A = green
B = black
C = red
D = yellow

Answer 15

D = yellow

Question 16

Tessa is the lead reporter for her university newspaper. Her latest article was on the front page of the newspaper. The writing technique that Tessa would have used for this article was

A = the passive voice.
B = the inverted pyramid.
C = academic writing.
D = the persuasive pyramid.

Answer 16

B = the inverted pyramid.

Question 17

Taylor is looking at a CSS class called navigation. Taylor wants to set it so that it has top and left borders, but no right and bottom borders. Which one of the following CSS rules will do this?

A = border-style: solid solid none none;
B = border-style: solid none none solid;
C = border-style: none none solid solid;
D = border-style: none solid none solid;

Answer 17

B = border-style: solid none none solid;

CSS order: top, right, bottom, left.

Question 18

Which principle of design is used in the promotional postcard shown?

A = unity
B = rhythm
C = movement
D = colour

Answer 18

A = unity

Question 19

A computer company has decided to adopt the branding shown for its new line of laptops. In terms of name and design, is the company likely to face any copyright issues?

A = The company cannot use the branding because the idea is too similar to another computer company’s branding.
B = The company cannot use the branding because the font used is too similar to the font used in the logo of another computer company.
C = The company can use the branding since copyright only protects the expression or form that an idea takes, not the idea itself.
D = The company can use the branding since fruit symbols cannot be protected by copyright.

Answer 19

C = The company can use the branding since copyright only protects the expression or form that an idea takes, not the idea itself.

Question 20

Jack is working from home on designs for a new company logo that he has been commissioned to produce. He needs to seek feedback from the client about the work he has done so far. Which one of the following is the best approach for Jack to take?

A = Place all his sketches, ideas and colour schemes on a mood board and share the mood board in a video conference meeting.
B = Share his best design via an email attachment, then discuss in the email how much time and energy he has put into this idea.
C = Present his best couple of designs via a video conference meeting and ask the client what their first impressions are.
D = Present his best couple of designs via a video conference meeting and argue why he thinks one is better than the others.

Answer 20

C = Present his best couple of designs via a video conference meeting and ask the client what their first impressions are.

Question 21

Preparing a mood board is a creative thinking technique. Describe two ways in which a mood board can be used to develop a visual concept

Answer 21

A mood board is a visual stimulus that provides direction for further visual concepts by getting ideas/inspiration from other work. Additionally, it ensures consistency of the design concept by determining the theme before production.

Question 22

List two different types of data analytics or evidence that could be collected to help the owners of a website evaluate its success.

Answer 22

audience characteristics (geographic location, language, browser type and device used)

what times users visit the website, number of times visited and first-time visitors

Question 23

Give one way in which analysis of gathered data could help the owners improve the website.

Answer 23

In relation to audience characteristics, if the data shows many overseas visitors to the website, the owner could consider a translation option to better meet the needs of those for whom English is not their native language.

Question 24

A new worming product for adult cats, EaseWorm, has entered the market. It is designed to keep cats healthy by eliminating parasites that cause disease and pain. Write the promotional text to accompany the incomplete web advertisement shown. The text must be no longer than 10 words and must use the active voice. You must include the product’s name.

Answer 24

Happy, healthy cats love Easeworm
Free your cat from pain with Easeworm
It’s easy to beat worms with Easeworm.
Use Easeworm - your cat will thank you!

Question 25

Briefly explain why a storyboard is important when creating a two-dimensional (2D) animation.

Answer 25

Storyboards provide a clear roadmap, plan or visual guide to follow when creating an animation, allowing the animator and the production team to see all assets required and aid communication with the production team/client.

Question 26

You have been hired by Iceland Legendary Hiking to update its website design. One of its web pages is shown Describe two ways in which the usability of the website layout might be improved.

Answer 26

The navigation should be moved to the left or top of the screen as this is the convention that most web users would be familiar with.

Additionally, the size of the image and navigation should increase to make the page easier to use.

Question 27

The cover of the annual report for Arcotran Steel is shown. The company is involved in the production of building supplies.
a. Explain how tracking has been used in the typography for this annual report cover.

Answer 27

Tracking has been used to control the focal point ensuring the bottom line of text is the first thing the user reads through small tracking. Whereas, the top line is the second one to be read through larger tracking.

Question 28

The cover of the annual report for Arcotran Steel is shown. The company is involved in the production of building supplies.
b. Describe how one element of the design has been used to create this annual report cover.

Answer 28

The design element shape is used to create the squares in the triangle to the right giving the business an identity in sturdiness insinuating construction.

Question 29

Cascading Style Sheets (CSS) have a ‘cascading’
or hierarchical order. List types of style sheets in order from highest priority (at the top) to lowest priority (at the bottom).

Answer 29

inline styles
internal style sheets
external style sheets
browser defaults

Question 30

Give one reason why an inline style might be used.

Answer 30

A reason to use inline styles is when the web author requires one specific HTML element to be uniquely styled.

Question 31

Identify a different creative thinking technique to suit each scenario provided. Justify your response for each.

A team is developing the imagery for an advertising
campaign for a new housing development. The team
wants to consider campaign ideas from a wide variety
of perspectives.

Answer 31

De Bono’s Six Thinking Hats: metaphorically put on different hats and look at the problem from a different perspective.

Question 32

Identify a different creative thinking technique to suit each scenario provided. Justify your response for each.

An individual has been asked to develop a logo for a
complex company. This individual wants to use a
creative thinking technique that will allow them to
explore the relationships between their ideas and
the different areas of the company.

Answer 32

They could use mind mapping to visually order and create relationships between their ideas and different areas of the company.

Question 33

A web designer needs to come up with a website concept plan for a retirement village in an upmarket suburb in bayside Melbourne.

a. Describe a likely target market for this website.

Answer 33

Elderly, wealthy, retired, and living in bayside Melbourne.

Question 34

Explain one way in which the target market might affect the visual design of the website.

Answer 34

Use large, easy-to-read fonts as elderly people may have vision issues, or make the navigation very simple and obvious as the older audience may not be very web savvy. The visual design might avoid bright, glaring colours and tend towards more formal colours to suit this market and the expensive product.

Question 35

Buffalo Honey created the design shown as a label for its jars of organic honey, which are sold at specialty health food shops. Buffalo Honey’s customers tend to be professionals who are health conscious and gravitate towards local organic products Identify one design principle used and explain how it helps this label design connect with its customers.

Answer 35

Focal point or emphasis with the arrow pointing to a bee on the flower, which ties to the idea of a natural, organic product.

Question 36

In web design, what is HTML validation?

Answer 36

A test used to make sure that HTML files comply with W3C standards. Validation is used to ensure as many users as possible can view a webpage correctly.

Question 37

What is one error that might be found when running HTML validation?

Answer 37

duplicate IDs
tags are incorrect (e.g. no closing tag)
missing HTML tags or attributes such as ALT tags
invalid attributes
outdated code.

Question 38

Identify and describe two of the animation principles used in the animation.

Answer 38

Squash and stretch are used to imitate the gravity, mass, volume, and weight of the ball (this animation makes it seem soft like a bouncy ball).

Anticipation is used at the start to give off the impression to the audience of what movement it is going to make by already stretching.