2021 CDM EXAM

Question 1

Which one of the following is a presentation technique for written copy?

A = bullet points
B = active voice
C = passive voice
D = first person

Answer 1

A = bullet points

Question 2

Which typographical element has been used to position the word to the right?

A = balance
B = fonts
C = tracking
D = alignment

Answer 2

D = alignment

Question 3

Which one of the following is a design principle?

A = line
B = harmony
C = colour
D = shape

Answer 3

B = harmony

Question 4

Dimensions of 297 mm x 210 mm at 600 dpi.
If the final resolution is to be no less than 50 dpi, what is the maximum width of the billboard that this file can support?

A = 60.00 m
B = 2.52m
C = 35.00 m
D = 3.56 m

Answer 4

D = 3.56 m

Question 5

A photorealistic animated header with a high colour depth needs to be published on a blog. Which one of the following file formats would be the most appropriate?

A = .mov
B = .gif
C = .mp4
D = .avi

Answer 5

C = .mp4

Question 6

Alex posts an entry on his blog, which includes racist content that many people would find offensive.
This is

A = permitted under free speech.
B = permitted as it is a blog.
C = not permitted under defamation law.
D = not permitted under the Racial Discrimination Act.

Answer 6

D = not permitted under the Racial Discrimination Act.

Question 7

h2{
colour: yellow;
background-color: black;
text-align: center;
}

What will be the result of applying the Cascading Style Sheet (CSS) code shown?

A = The H2 class will have a black background with yellow text.
B = Heading 2 text will have a black background and centred text.
C = The H2 class will have a yellow border colour and the text will be centred.
D = Heading 2 text will be yellow with a black outline.

Answer 7

B = Heading 2 text will have a black background and centred text.

Question 8

“I imagined I climbed to the top of the hill. From there I could see the coastal road that followed the line of golden beach all the way to the town. This extract is an example of:

A = visualisation.
B = storytelling.
C = mind mapping.
D = trigger techniques.

Answer 8

A = visualisation.

Question 9

<a>Link to My Website</a>
What does the value _blank indicated by the target attribute do in the HTML code above?

A = It opens the link in the same window or tab.
B = It opens the link in a new window or tab.
C = It opens the link in the parent frame.
D = It opens the link in the full body of the window.

Answer 9

B = It opens the link in a new window or tab.

Question 10

You are a graphic designer. B&E Legal, a firm specialising in workplace injuries, has asked you to come up with a promotional slogan that will be used with its logo in online advertisements.
Which one of the following slogans is most appropriate for this purpose?

A = ‘Turn your pain into payday’
B = ‘Got a workplace injury? Come to B&E Legal and
we’ll help you get a payout that will change your
life forever!’
C = Workplace Legal Services’
D = ‘Representing Victorian workers for personal
injury claims and workplace compensation’

Answer 10

A = ‘Turn your pain into payday’

Question 11

A soccer coach has created an animation to
demonstrate a move for their players. Which animation technique and principle has the coach used?

A = shape tween and point of view
B = easing and arc
C = motion path and arc
D = anticipation and rotation

Answer 11

C = motion path and arc

Question 12

When writing content for a family adventure park webpage, which one of the following writing techniques is least appropriate?

A = the inverted pyramid structure
B = simple language that avoids jargon
C = use of bulleted or numbered lists
D = passive voice

Answer 12

D = passive voice

Question 13

Which of the following image file formats are supported by websites?

A = JPEG, GIF, PNG and SVG
B = JPEG, GIF, CSS and HTML
C = JPEG, PSD, PDF and SVG
D = JPEG, WebP, PNG and HTML

Answer 13

A = JPEG, GIF, PNG and SVG

Question 14

The ALT attribute is useful for accessibility purposes on a website because it will

A = make a displayed image clearer and add more contrast.
B = display text as a caption with a loaded image.
C = enable screen readers to read the ALT attribute for users with a visual impairment.
D = make search engines find the ALT attribute before a website is displayed in full.

Answer 14

C = enable screen readers to read the ALT attribute for users with a visual impairment.

Question 15

The diagram starting from one point and continuing to further steps shown is an example of

A = SCAMPER.
B = brainstorming.
C = a mind map.
D = a flow chart.

Answer 15

D = a flow chart.

Question 16

When producing marketing designs for the promotion of rooftop solar panels, the marketing team must first

A = develop concept sketches.
B = research similar designs and resources.
C = identify the target audience.
D = decide on the appropriate design elements and principles.

Answer 16

C = identify the target audience.

Question 17

De Bono’s thinking hats is a creative thinking technique designed to help teams and individuals consider a range of perspectives. Each hat represents a different mindset. Which thinking hat should designers use at the beginning and at the end of a creative thinking session?

A = red hat (intuition and feeling)
B = blue hat (organisation and process)
C = green hat (creativity and new ideas)
D = black hat (cautious and looking for issues)

Answer 17

B = blue hat (organisation and process)

Question 18

You are a graphic designer and you have been hired to create a logo for Z Tours Africa, a virtual reality (VR) video game. While surfing the internet, you find a photograph of a zebra on a blog. You create a vector outline of the zebra for the logo. Is this permissible?

A = yes, because you have changed a significant
part of the photograph
B = yes, under fair use provisions
C = no, unless you get permission from the
copyright holder of the photograph
D = no, because it is a violation of moral rights

Answer 18

A = yes, because you have changed a significant
part of the photograph

Question 19

Bob has been a freelance graphic designer since 2005 and he has finally had the chance to organise his filing system. Bob will be deleting some files and transferring some files onto a hard drive for future use and record keeping. This process is best known as

A = archiving.
B = saving.
C = deleting.
D = moving.

Answer 19

A = archiving.

Question 20

Jennifer is working from home and spending long periods on the computer. She has noticed that she has started to lean towards the computer screen and has headaches towards the end of the day. Which one of the following actions should Jennifer take to help reduce her headaches?

A = Return the screen as it is not right for her.
B = Make use of an adjustable headset with volume control.
C = Turn the screen brightness down.
D = Look away from the screen and into the distance to rest her eyes every 10-15 minutes.

Answer 20

D = Look away from the screen and into the distance to rest her eyes every 10-15 minutes.

Question 21

Gemma is working on the development of a promotional website for the new Twiglies Gum called ‘Freshies’. The client will be meeting with Gemma and viewing her progress in a week. Gemma has added images from the internet to her website design rather then images that the client has provided.

a. Should Gemma have any concerns about using images from the internet? Explain your answer.

Answer 21

Yes, Gemma should have concerns about copyright infringement since most images sourced from the internet are not copyright-free at least she should check the copyright details before use.

Question 22

Gemma is working on the development of a promotional website for the new Twiglies Gum called ‘Freshies’. The client will be meeting with Gemma and viewing her progress in a week. Gemma has added images from the internet to her website design rather then images that the client has provided.

b. What is one item that Gemma and the client might discuss in the meeting?

Answer 22

The designer (Gemma) and her client would need to discuss the images to be used on the website, particularly why she did not use the supplied images.

Question 23

a. Complete the HTML code below to display an image with the filename myimage.png, which is located in the images folder.

<img width="600" height="400" alt= "my image"/>

Answer 23

<img src="images/myimage.png" width="600" height="400" alt="my image">

Question 24

b. Describe the difference between an absolute link
and a relative link in HTML.

Answer 24

An absolute link refers to the full path destination of a link and generally refers to an external web page. A relative link refers to a file that is located in the same folder or a subfolder of the html site.

Question 25

You are the content creator for a website that educates young people aged approximately 12-13 years old about water safety. You run a readability test on the content. The results are shown in the image. Based on the readability statistics shown on the right, describe how the content needs to be altered to suit the audience.

Answer 25

The readability test showed the text is too difficult for the target audience. The percentage of passive sentences is 25%. Passive sentences tend to be longer and less engaging. Reducing the number of passive sentences would make this text more accessible to the target audience of 12–13-year-olds.

Question 26

a. List one traditional method that could be used to create the advertising material.

Answer 26

Hand-written or drawn poster made with markers, pens and pencils.

Question 27

b. List one digital method that could be used to
create the advertising material.

Answer 27

A digital animation made in Adobe Animate.

Question 28

c. One of the advertisements is a large A3-sized poster to be displayed in retail outlets. It contains vector artwork and text. This design needs to be archived. What format should the design be saved in?

Answer 28

• .ai
• .eps
• .svg
• .pdf

Question 29

The logo shown has been presented as a design solution for Bloom Engineering’s corporate identity.
With reference to the typography, give two reasons why this logo is an inappropriate choice for the company.

Answer 29

This logo is an inappropriate choice given the alignment of the text makes the name hard to read.

Additionally, the font/typeface is inconsistent causing the audience confusion on what their corporate identity is.

Question 30

Best practice when developing a website is to separate the structure from the presentation using HTML and Cascading Style Sheets (CSS). Explain two benefits of separating the structure from the presentation.

Answer 30

Reduced file size of HTML pages and therefore quicker loading time

Easier to read the code for whatever purpose such as checking, editing, or collaborating.

Question 31

b. Explain two benefits of using the inverted pyramid
structure for the web.

Answer 31

Allows web users to quickly and easily locate the most important information as it appears at the top of the article.

The inverted pyramid structure encourages writers to write more concisely

Question 32

a. Besides the internet, list one other creative source that can be used to inspire visual design ideas.

Answer 32

books, magazines, music, etc.

Question 33

b. Give one reason why it is important for creative professionals to seek inspiration from a wide range of sources.

Answer 33

The need to stay fresh and original by not relying on the same sources all the time.

Question 34

a. List two animation techniques used in the Kav’s
Costume Sale animation.

Answer 34

Keyframing to create the fire movement.

Another animation technique used is hinges and pivots (the text).

Question 35

b. Kav thinks that the animation is too fast but he does not want to alter the number of frames within the file. What modification needs to be made to slow down the animation without removing frames?

Answer 35

Lower the frame rate.

Question 36

You are the editor of an online fashion magazine and you would like to make sure that your content successfully meets the needs of your audience. List one way in which you may gather this information.

Answer 36

Surveys, interviews, feedback forms, site metrics, etc.

Question 37

Describe how two of the design elements in the logo shown connect with the target audience of coffee drinkers.

Answer 37

The swirly line of steam indicates an aromatic
appeal which would attract the discerning coffee drinker.

Colour is utilised to create a correlation between the use of deep rich brown and the product of coffee causing the audience to crave it.

Question 38

Communication principles include communicating the message, conveying meaning and meeting audience requirements. Use an appropriate example to explain how one of these communication principles could be improved with the integration of audio into a two-dimensional (2D) animation.

Answer 38

Conveying meaning would be improved by audio in an animation by expressing meaning through non-verbal cues such as music and sound effects. For example, a scene could have upbeat loud music insinuating the mood is happy.

Question 39

List two advantages of using symbols in a 2D animation.

Answer 39

It saves production time / is more efficient due to only drawing one and then reusing it as often as required.

Due to symbols’ simplicity, they help keep the file size of an animation down.

Question 40

A company wants to commission a logo that may be used as its social media profile picture as well as on a poster for a shop window. You are the graphic designer chosen for the job. Name and explain two deliverables that will meet the company’s requirements.

Answer 40

If the logo needs to be printed as a poster, and easily edited and resized without distortion, like a vector file the best suit would be an .eps or .ai file.

On the other hand, the logo would also be used as a profile image on social media, therefore the best choice would be a .jpeg or.png file