WaterAid Flashcards
How does the advert subject stereotypical charity ads?
It empowers the protagonist, Claudia
This juxtaposition creates a more realistic feeling for the Western audience whilst still making them feel as if they are the reason Africa is like this; which links back to the theory of Postcolonialism and how we as a Western audience see other countries and continents we colonized years ago as weak and in need of help, Africa is a large example of this.
What is significant about the rainy day shot at the start of the ad?
The rainy weather represents how stereotypical the weather in England is like this and that it is known that most British people complain about the rainy weather. However, to them it is seen as a blessing- helping the audience to realise how fortunate they are and makes them question how they can change their attitudes to life.
