Late Night Woman's Hour

Question 1

What time LNWH broadcasted and how often is it broadcasted

Answer 1

11pm, monthly

Question 2

What is the target audience for LNWH? (4 things)

Answer 2

ABC1, aged 21-50, educated women, interested in social issues

Question 3

Where is LNWH broadcasted?

Answer 3

BBC 4

Question 4

What are the 3 BBC remits?

Answer 4

Inform, educate, entertain

Question 5

How is BBC funded?

Answer 5

License fee funding (by the government) because it is a PSB (public service broadcaster). BBC4 specifically is a public service radio.

Question 6

How does the podcast appeal to its target audience of women?

Answer 6

• It has an all-female team which attracts more women by seeing a group they can identify with.
• It airs at 11pm which is the time when most of its target audience would be finished with work/putting children to bed/etc.
• Talks on current social/political issues relating to their gender (E.g. gender equality)
• Shares stories that many women can connect to

Question 7

How has the rise in digital technologies affected the distribution of LNWH?

Answer 7

Used to be only available at 11pm, now available to access at any time through BBC Sounds

Question 8

How has the rise in digital technologies affected the audience of LNWH? (2 things)

Answer 8

• Makes it more accessible and attracts a wider audience outside of their target audience (which could push away older audiences who enjoyed the nicheness factor)
• On-demand listening, people can hear it at any time and fit it into their own schedules.

Question 9

How does Livingstone and Lunt’s theory of regulation link?

Answer 9

now that more audiences are listening they may be restricted from talking on sensitive issues due to increased regulation in order to appeal to the masses - limiting freedom by protecting the mass audience

Question 10

How does Curran and Seaton’s theory of power and media work?

Answer 10

• LNWH was made available at any time to appeal to a larger audience for a larger profit. Media producers were driven by the logic of ‘profit and power’
• Could be argued that it was made available due to the rise in digital technologies
• Media concentration limits creativity, variety and quality – The increased accessibility of LNWH to larger audiences has increased the regulation meaning they can’t talk about the sensitive issues they used to in detail