Media Terminology Flashcards
Horizontal Integration
When a company owns multiple of the same area for media production
Vertical Integration
a company that owns all or most of the chain of
production and distribution for the product. For example, a film
company that also owns a chain of multiplex cinemas to exhibit
the film and merchandise outlets.
Gate Keepers
The people responcible for choosing what stories are shown in newspapers
House Style
The aspects that make a magazine recognisable to its readers
every issue.
The house style is established through the choice
of colour, the layout and design, the font style, the content and
the general ‘look’ of the publication.
Iconography
The props, costumes, objects and backgrounds associated with
a particular genre
For example, in a police series you would
expect to see, uniforms, blue flashing lights, and scene of crime tape and police radios.
Ideology
A set of messages, values and beliefs that may be encoded
into media products.
Intertextual reference
Where one media text makes reference to aspects of another
text within it.
Media Language
The specific elements of a media product that communicate
meanings to audiences.
e.g. visual codes, audio codes,
technical codes, language.
Mise-en-scene
Everything in the camera
(In analysis of moving image products, how the combination of
images in the frame creates meaning; how individual shots in a
film or photograph have been composed.)
MMORPG
Massive Multipler Online Roleplay Game
(Assassins Creed III Liberation)
Passive and Active Audiences
Passive audiences do not actively engage with media products, but passively
consume and accept the messages that producers communicate. Active audiences respond and engage with content (which is standard now due to technological conversion)
