Black Panther Flashcards
When was the film released
2018
what academy award did the movie receive?
Best Picture
(one of the only superhero movies to receive this)
How many Oscars did it win? (if any)
3
Costume
Soundtrack
Production Design
In terms of cultural context, before Black Panther, superhero movies were predominantly cast with ____ people
white
The science fiction blockbuster and superhero genres have traditionally been dominated by white, male characters. In the 1990s, actors like Will Smith and Wesley Snipes did break ground playing black characters, but recent action films and especially superhero films have rarely featured African-American actors in lead roles.
The inclusion of a mainly African-American cast is a good contradiction to which theory?
Gilroys Postcolonialism
US/European news media tends to portray Africa
as an under-priviliged, developing country,
focusing on civil wars, famine and terrorism.
The Victorian branding of Africa as ‘the Dark
Continent’ has not evolved very far. Very few
feature films from Africa reach the Western
mainstream, and films like Blood Diamond
(2006) and Captain Phillips (2013), though
featuring sympathetic African characters, still
portray Africa as a dangerous and barbaric place.
Black panther represents the social and cultural desires for stronger black and female roles in movies (many female roles in Marvel were damsel in distress roles - Vladimir Propp - so having dominant female roles may show how times are changing and the request for a trend to be set)
Who MADE Black Panther
Marvel
Who PUBLISHED Black Panther
Disney
The company that made Black Panther _____ is a subsidiary of _____, a large ______
Marvel, Disney, Conglomerate
It could be argued that Disney is trying to include more African actors to _____ their content and redeem their reputation
Diversify.
This can be seen in Moana, Coco, and other modern-day Disney products to redeem their reputation and gain the largest audience for maximum profit with minimum risk.
What Rating did Black Panther Recieve?
12A
Its a controversial rating, but it promotes a larger target audience for Disney
Who regulates Films (Black Panther)
the BBFC - British Board of Film Classification
Disney, as a vertically and horizontally integrated conglomerate, uses a marketing scheme they call _______
360 Degree marketing. It means wherever you look, they are advertising their products. the dirty rapscallions.
Chatshows, Synergetic products, ads, merch, trailers etc
Fashion shows targeted a female demographic, a demographic usually left out for superhero films.
Disney created Black Panther products with other companies to create a ______ between the company and to promote their product through the other company
synergy
Partnered with Hasbro to synergize;
Small action toys are family-friendly and targeted at children
Also targeted adults who enjoy collecting figures.
Partnered with Lexus to release two limited edition cars tied to the marketing of Black Panther
Targeted a more male audience interested in technology
Kendrick Lamar asked to make music for the film, targeting a young urban audience
What is significant about the month the movie was released (feb)
Black History month.
CrowdFunding Campaigns appeared to help raise money for black children and see Black Panther as they thought it was important for them to see a film with a largely black crew as it happened so rarely in USA Films; Unofficial Marketing
Actors appeared at _______ for a panel to do QnA’s and to unoficially promote the product even more through “super fans”
Comic- con
