water aid media language Flashcards
what do the shallow focus shots of the radio and its diegetic audio connote? (+theory)
the technological advancement, wealth and development of wester countries with the British accent that anchors this ad to the assumed British audience- semantic code for affluence
what does the colour palette suggest as it changes from dull to vibrant?
the positive impact water has on these communities with an uplifting aesthetic that subverts conventions
how does the sound bridge position the audience?
connote that scenes from the poorer location following the opening shot are happening at the same time to bridge the gap between the audience and this community
how are the slow motion, low angle tracking shots of Claudias feet presented as an enigma code?
suspense is created as the audience wonders where she is going- this is emphasised by the songs crescendo at the water pump scene
What feelings are evoked from the audience through the editing between the two location shots?
feelings of guilt for ungratefulness of own environment in comparison to the derelict landscape seen in the african location
what are the connotations of the high key lighting around the water pump?
positive connotations of hope that subvert genre conventions in order to target the western audience who are likely desensitised to distressing images usually used
what does the medium shot of gils carrying buckets suggest about gender roles but also the issue of lack of clean water?
that women are strong, powerful and physically able- also shows how widespread the issue is and that they likely have no choice but to take on this job
what do the close ups of cutting crops reveal?
the hardships of the community- gender roles whereby men do manual labour and the development gap as they aren’t technologically advanced
what do the vibrant costumes contrast and connote?
contrast to environment as the community is happy despite situation and feel gratitude for the clean water supply
how does the direct mode of address “don’t leave me alone” used in the song encourage the audience to donate?
it makes the narrative more personal and evokes feelings of sympathy and sadness in the audience
what does the mid close up of the sunset at the end of the advert reveal?
that the journey has taken claudia all day and how hard it is for these people to collect water in comparison to how easy it is for the audience.
