the daily mirror (TM) media language Flashcards
how does the masthead and slogan reflect the context of the daily mirror?
“daily”- persistent news with constant reflection on society
“mirror”- trustworthy- reflecting news straight onto reader
“fighting for you”- solidarity for people confused or worried about the political turmoil of Brexit- direct MOA- reflects left wing ideologies
why is the standalone “enders Hayley glassed by thug” used on the front page?
entices lower class target audience and links her real life to the one she has in the show- more personalised and interesting for fans of the show- use of characters name makes the story more gossipy and less serious
why and how does the pullout for the horse racing bet dominate the front page?
to give public the distraction they need from the negative and chaotic news regarding Brexit
bright green font and background and exciting action shot of a horse and rider- grabs attention more than the political story.
free bet- encourages working class audience to buy paper
how does the front page stereotype women?
smaller images- more weak and powerless- visual hierarchy with Theresa at bottom suggests her inferiority and cultivates idea that she is a bad leader- “mayhem”
unhappy facial expression- connotes defeat
how does the front cover create a binary opposition?
“leaves nation facing months of chaos”- divide between nation and government - hyperbolic and over exaggerated- helps reader to align with papers left wing views
how does the article cultivates negative ideologies regarding Theresa May? (+theory)
centre image- defensive body language- holding hands up- surrendering- mediated to look likes she’s being attacked by other MPs like Corbyn to show how she’s facing opposition form all angles- binary opposition
how does the article subvert stereotypes by presenting theresa as a strong woman?
body language with arms raised- polysemic- could also indicate conciliation or resistance as she keeps control
“did pull the rabbit out of the hat”- May is portrayed as someone who is losing, but who is also bravely fighting on against the odds.
how does the article use cultural codes to keep the audience engaged?
numerous light-hearted pop culture references- e.g. comparing one man to Gandalf from Lord Of The Rings
reference to betting- odds on Brexit deal to simplify complex news for lower class, uneducated readers- makes it seem laughable
why is the Kevin Mcguire article used?
political correspondent- gains trust of audience as they will view him as knowledgeable-positions readers again May as he uses negative description “humiliating”- aligns with left wing ideologies
what is the language in the article an allegory for?
portraying the debate in Parliament as if it is a horse race- “a faller at second”-racing track slang for a poorly performing horse + “odds on whats next”
