the times (Theresa may) media language Flashcards
how does the context of the times link to the slogan and target audience?
Slogan “britains most trusted national newspaper” links to reliable reputation because it was created in 1785- older target audience with 40% readers 65+ as they trust this newspaper due to its brand identity
what does the headline “driven to despair” connote and how could it be polysemic ?
sympathy towards Theresa as it may be not be her fault but the governments for their lack of communication
could connote that she’s driven Britain to despair
how does the headline anchor the centre image?
“despair”- shows personal emotional damage and makes the story more interesting through the personalisation- entices more readers=more sales
what binary opposition is created by the line “plunged into political crisis” ?
divide between nation and government- encourages audience to ally with views of newspaper and reject Theresa may
how does the newspaper target a more educated upper class audience?
statistics and global news- environmental and financial topics that reflect the ideological discourses of the upper class
why is the quote “end the circus” from business leaders used?
to make the newspaper seem more trustworthy and use intelligence of these people to create ideology that readers need to listen to them and view PM in a negative light
how does the mise en scene of the candid image present Theresa?
high and low key lighting highlights pained facial expression and dark circles under eyes- showing potential sleep deprivation and high emotions
candid- places her in sense of vulnerability which could cause audience to sympathies with her- reflects centre right viewpoint
large and central image connoting power and importance
how could the Lexus choice “mrs mays voice failing” be polysemic?
“mrs may”- reflects authority she holds as it is more respectful
makes her seem powerless and unreliable
