Water Aid Context

Question 1

1. When was the Water Aid charity established?
2. It now works with organisations across __ countries in poorer parts of the world.
3. What does the advert show about communities in Zambia?
   - What does it depict in order to do this?

Answer 1

3. How they benefit from clean water.
   - Everyday chores e.g. farming and laundry.

Question 2

1. 1985’s Live Aid was the first global charity event aiming to what?
2. Which charity movement went on to raise over £1bn for charitable causes across Africa?
3. Therefore, what would the contemporary audience be expected to be familiar with?

Answer 2

1. Raise funds for relief for the ongoing famine in Ethiopia.
2. Comic relief telethon.
3. Codes and conventions for audio-visual ads, and just charitable ads in general.

Question 3

1. Water Aid broke away from traditional charity formula of presenting poorer people as stereotypical ______ needing our support.
2. In the ad, Claudia is instead presented as what?
3. How many times had this ad been viewed on youtube in December 2016?
4. What does the song suggest the average age of the T.A. to be?

Answer 3

1. Victims.
2. Healthy, independent and musically talented woman.
3. 47,000.
4. 30s/40s.