Water Aid Analysis - Audiences

Question 1

1. What does the advert’s use of a young woman who the audience may identify with construct?
   - What theory is this an example of?
2. Water Aid acts as an ________ _______ for the _______ __________.

Answer 1

1. The likely audience demographic.
   - Katz and Blumler: Uses and Gratifications Theory.
2. Opinion leader, target audience.

Question 2

1. What does Water Aid create by showing that Claudia’s story is being followed, but they have constructed it?
2. What does the fact that she is named create?
   - What theory is this?

Answer 2

1. A dominant hegemonic encoding.
2. The preffered reading that she is a real person who the audience should invest in.
   - Stuart Hall: Reception Theory.