Tide Advert Context

Question 1

1. When was Tide released into the market?
2. It was seen as a _______ brand in the U.S.
   - What is D’Arcy Masius Benton and Bowles also responsible for?
3. What was the print advert accompanied by?
   - It used the same _________ characters, in order to build audience __________.

Answer 1

1. Late 1940s, post-WW2.
2. Trusted.
   - The iconic white santa for coca-cola.
3. TV and radio ads.
   - Housewife, familiarity.

Question 2

1. What did print ads in the 1950s tend to use more of?
2. What did customers need more of to make informed purchasing decisions?
3. What representations of domestic perfection are demonstrated?

Answer 2

1. Copy (written text).
2. More information about the product.
3. Stereotypical.

Question 3

1. What happened in 1950s USA?
   - Which new technologies in particular developed rapidly?
2. After rationing ended in 1954, what was there in the USA?
3. What idea was largely promoted at this time?
   - Women largely returned to _______ roles after WW2.

Answer 3

1. Post-war boom.
   - Domestic products, e.g. hoovers, washing machines.
2. Economic growth & new age of prosperity.
3. Having ‘things’ to define yourself.
   - Domestic.