Water Aid Audience Flashcards
1
Q
Who is Water Aid aiming their advert at?
A
Technology literate viewers
2
Q
What are the audience encouraged to do?
A
Share their message over social media
3
Q
What is the target audience?
A
People aged 30s/40s due to Zoe’s song
Parents
4
Q
How are they targeting the audience?
A
Indirect address, USP (Unique Selling Poing), acting as an opinion leader and more
