Tide Theorists/Theories

Question 1

How does Barthes’ theory of Semiotics agree with this product?

Answer 1

The exclamation marks build tension
Heart symbols = shows affection towards product
Hyperbole used to make them seem better than other brands

Question 2

How does Gerbner’s theory of Cultivation agree with this product?

Answer 2

Repeats three messages to change audience’s opinion.

The three messages are that tide is the brand leader, suitable for females and no other product can compare.

Question 3

How does Hall’s theory of Reception agree with this product?

Answer 3

Preferred reading = domestication