Radio Context Flashcards
What does digital radio involve?
Shows are easier to listen to
Shows can be recorded
More choice than analogue
Can listen anytime
What is a public service broadcaster?
A broadcaster that offers shows to the public to a variety of audiences.
What is a profile?
When a radio station uses their branding, ethos and their aims to represent themselves
What is a cross-marketing marketing?
When a platform is promoted on another one of the same company.
What is syndicated output?
When programmes are sold to other radio stations
What is the BBC radio profile? (Public Service Broadcaster)
No adverts
Airs over the country and area
Many people listen but numbers have been decreasing
What is the commercial radio profile?
Adverts are used to fund the radio station
Caters for one need (radio station for music for example)
Example: Classic FM
