BBC Audience Flashcards by Jessica Smith | Brainscape

Q

How would you describe radio’s audience?

A

Broad - a variety of audiences

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Q

What type of audience suits BBC radio

A

Mainstream and niche

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Q

Why is a USP needed for each BBC radio station?

A

The market is competitive

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Q

What are podcasts popular with?

A

Celebrities

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Q

What type of audience suits podcasts?

A

Mainstream

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