w7 Flashcards
affect heuristic
mental shortcut where people rely on their emotions (affect) to make quick judgments and decisions. When individuals feel positively about something, they tend to perceive its risks as low and its benefits as high, and vice versa. This heuristic influences risk perception, often leading to biased or intuitive decision-making based on emotional reactions rather than logical reasoning.
affect
immediate emotional response or feeling (positive or negative) that influences decision-making and perceptio
who do we trust, 3 factros of trust
- ability
- benevolence
- integrity
probability neglect
tendency to ignore the actual likelihood of an event occurring, especially when strong emotions are involved. People focus more on the possible outcome than on how likely it is to happen.
psychological numbing
the importance of saving one life is great when its the first or only but it diminshes as the number of lives increases
What is the relationship between polarization and risk perception as discussed in the presentation?
polarization is often related to perceived risks. Issues like climate change, COVID-19, and gun control become polarized because people’s perceptions of risk differ significantly, often contrasting with expert judgments. This divisiveness can lead to different groups forming extreme views.
What are the two types of influence that contribute to polarization, according to the presentation?
The two types of influence are informational influence, where group members are exposed to information that supports the group position, and normative influence, where individuals conform to group norms to fit in or be seen as part of the group. Both types of influence reinforce polarization.
How does social media contribute to polarization, as per the presentation?
Social media enhances polarization by creating “filter bubbles,” where individuals are exposed mainly to views that align with their own. This reinforcement of group beliefs, alongside the potential anonymity of online interactions, intensifies polarization, particularly when outgroup opinions provoke outrage.
What are some key predictors of behavior during the COVID-19 pandemic in relation to polarization?
Key predictors include risk perception, age, social norms, and trust . Initially, there was a unified response to the pandemic, but as fear subsided, polarization in attitudes and behaviors increased, especially based on political preferences.
How does trust affect risk perception, as mentioned in the presentation?
Trust is essential for accepting risk assessments. It reduces uncertainty about risks, and people often use trust as a heuristic when they lack knowledge. During times of uncertainty, perceptions of integrity tend to increase, but perceptions of ability may decrease, particularly when policy decisions seem incompetent.
According to the presentation, what is the effect of fear on risk perception and polarization?
Fear tends to unify risk perception in the early stages of a crisis like the COVID-19 pandemic. However, as fear diminishes, polarization increases, particularly along ideological lines, with right-leaning individuals showing less adherence to public health measures as perceived risk decreases.
What is the “availability heuristic,” and how does it influence risk perception?
The availability heuristic refers to the tendency of people to judge the likelihood of events based on how easily examples come to mind. If a risk is frequently discussed or highlighted in the media, people perceive it as more likely, even if its actual probability is low. This can skew risk perception away from objective assessments.
How does “control” influence risk perception, according to the presentation?
People tend to tolerate more risk when they feel in control of the situation. The illusion of control can lead individuals to underestimate risks, particularly in scenarios where they believe they can manage the outcome, even if the actual risk remains high.
how is polarization related to risks (e.g. climate change, covid, gun control etc)
Polarization occurs when people with different ideologies interpret risks differently, often driven by political beliefs. For example, liberals may view climate change as an urgent threat, while conservatives may downplay it, leading to divided attitudes and behaviors regarding mitigation.
how is perceived risk often in contrast with expert
judgments
Experts rely on data and statistical models to assess risks, while the public often uses emotional or intuitive responses. This can result in the public seeing something as highly risky (e.g., nuclear power) while experts assess it as low-risk, or vice versa.