W3: Revisiting "Jobs To Be Done" with Clayton Christensen Flashcards
1
Q
Size of the market
A
Bigger than the sum of milkshakes sold by competitors. Milkshakes also compete aginst, e.g. donuts, bananas, etc.
2
Q
Job
A
Each has a functional, social, and emotional dimension
3
Q
Downfall of Kodak
A
They didn’t get the job right. The job became clearer and clear; communicating to others through pictures, which led to the emergence of new technology
