W2: When Everyone Can See Your Supply Chain

Question 1

Transparency trend

Answer 1

Will accelerate and gain real momentum due to the move away from the desktop towards more mobile devices. It provides instantly accessible information which we can carry around. This ease of use is part of the reason why this is such a game changing set of technologies

Question 2

Radio dust

Answer 2

Important for counterfeiting. Effective mechanism of tagging which can counter it

Question 3

Counterfeiting

Answer 3

Multi billion dollar problem for many organisations

Question 4

DNA based and genetic based tagging systems

Answer 4

Already have some impact in agricultural goods to look what it has come from. Prospect of being actively used by organisations as a mark of assurance. It is used for going back up the supply chain

Question 5

Intelligent posters

Answer 5

Enabled by 2D bar codes. Works out who you are and then gives you a new piece of information. You’re engaging in a dialogue where information presented depends on who you are and what you’ve been looking at

Question 6

RFID technology

Answer 6

No conceivable way in the near future to track people. Readers only work at a very short distance