W3: Graphs

Question 1

Product strategy

Answer 1

Consists of product core, product adoption, product management, and product branding

Question 2

Distribution strategy

Answer 2

Consists of distribution channels, wholesale distribution, and retail distribution

Question 3

Communication strategy

Answer 3

Consists of advertising, publicity, mass media, social media, and sales promotion

Question 4

Pricing strategy

Answer 4

Consists of value, demand, costs, and retail price