Voting Behaviour And Media Flashcards
What is partisan realignment?
Switching your party vote
What was labours 2017 pledge ?
To conduct a gender impact assessment on all policies and legislation.
What was the Conservative party during 1970s for ?
‘Housewives’ (keep prices down to allow mothers to run an effective home.)
What are AB voters ?
professional occupations (doctors)
What are C1 voters
Junior managerial, supervisory (teacher, social worker)
What are C2 voters ?
Skilled manual occupations (plumber, hairdresser)
What are DE voters ?
Semi skilled/unskilled manual occupations (bar staff)
What are ‘floating voters’?
Didn’t vote way their class intended
What percentage of DE voters voted Labour in 1964
64%
define ‘valence’
relative success/failure of a governments policies.
What is issue voting?
voters concentrate on a single issue
What is instrumental voting ?
Voting for voters best interest
What is expressive voting?
Voting for what will benefit whole community.
How did the economy impact New Labour ?
2001-2005 there was a strong economy
2008- economic crisis
what is economic competence?
How well the party will manage the economy
Why was Brown 2010 punished ?
For being indecisive
What are examples of issues within issue voting ?
NHS, Brexit, The environment, Cost of Living
What are some examples of parties adopting popular ideas ?
main parties adopting green policies
Conservatives developing eurosceptic attitudes.
What has made terrorism a major factor ?
9/11
Manchester bombings 2017
Who suffered the worst satisfaction ratings of any opposition leader ?
Corbyn
Who suffered a negative poling image before election though regained lost seats in 2017
Sturgeon
How many live paid ads did conservatives put on Twitter in 2019?
2500
How many ads did the lib dems have but lost seats in 2019?
3000
What is the post truth era
Situation where people are more likely to accept an argument based on emotions and beliefs than on facts.
What percentage of newspapers support the conservatives ?
79%
What was the impact of the media in 1997?
Sun switched support to labour, persuading former conservatives to vote labour
Labour also used spin doctors to promote a better image in the press
How much did the conservatives spend on ads on google and YouTube in 2019?
£11000
What labour ad was aimed at women over the age of 55?
About change to the state pension age
What is cynicism
Prioritising negative views
Why can it be argued Opinion Polls effect voting?
- 2015, opinion polls predicted a close result but still underestimated conservatives. In conservative campaigns it promoted fear in the public of another coalition.
- In 1979, Major refrained from calling a general election due to performing poorly in polls
What % of people aged 18-24 turned out to vote in 2019?
47%
What was the turnout for ABs in 2019?
68%
What was the turnout for BME voters in 2019?
52%
What was the red wall Blair constituency that changed to con in 2019?
Sedgefield
What was the gap DE voters voting con and labour in 1997?
40%
What was the gap of DE voters voting Con and Lab in 2019?
2% favouring Con
What % of 18-24 year olds voted Lab in 2019?
62%
