Voting behaviour

Question 1

media

Answer 1

• newspapers are biased
• the sun is conservative, daily mirror is labour
• link between readers and vb
• 52% of sun readers don’t vote
• social media influencing younger voters
• around 50% of 18-24 year olds vote on influence
• internet gains popularity, newspaper influence decreases
• tv is most influential
• many voters get info from tv
• mays terrible performances led to a hung parliament in 2017
• continue to sway votes but also important for information

Question 2

issues

Answer 2

• brexit playing huge role in 2019
• top three issues were nhs, getting brexit done and stopping it
• 72% of conservative voters wanted brexit done
• brexit was a huge issue in scotland
• 56% of scots said it was the biggest issue followed by health and independence
• 45% voted SNP
• key factor in labours defeat was retaining leave voters
• the conservatives message resonated more with brexit voters in NE
• lost a third of leave supporters between 2017 and 2019

Question 3

social class

Answer 3

• people split into different social classes
• AB is most wealthy and DE is poorest, earning low wages
• between 1945-58, 65% of DE voters voted Labour and 30% voted Conservatives
• 10% of AB voters voted Labour and 85% voted Conservative
• In 2017, 47% of DE voters voted Labour and 38% voted Conservative
• 37% of AB voters voted Labour and 47% voted Conservatives
• In 2019, the conservatives were most popular with all social classes and took 47% of DE voters
• education levels are linked to social class and surveys show that lower the education, more likely to vote Conservative
• higher social class, more likely to turn out and vote
• social class is becoming less influential

Question 4

age

Answer 4

• Labour appeals to younger voters and Conservative appeals to older voters
• In 2019, 62% of 18-24 year olds voted Labour and 64% of over 65s voted Conservative
• Conservatives gain more out of the age divide as younger voters are less likely to turn out to vote
• voters over 60 are twice as likely to turn out than under 35s
• a labour party policy that may have appealed to younger voters was pledging to scrap uni tuition fees in 2019 manifesto
• the age divide in the brexit vote changed outcome as younger voters would have changed it dramatically