Vogue Rep+ Media Lang Flashcards
Semiotics barthes
Sophie loren and her elegant ally yet exotic dress codes reinforcing the connotation of difference combined with the beauty ideal readers should find aspirational.
Make up adverts emphasing the use of lipstick and eyeshadow to connote that a woman must be sexually appealing to appeal to members of the opposite sex. As the norm of the 1960s feminine beauty
Exotic photoshops of picnic article create idea that freedom and travel are good for the soul and encouraging women to break away from more traditional roles of housewife
The soap advert clearly display domestic idea of women
The anchoring image by the
1960s uk photographer superstar David Bailey of tanned Italian actress in Arabesque head gear was renowned for huigh impact glamorous dressing jewels make up. Loren rarely agreed to interviews so vogue are establishing their brand identity by featuring an interview with such a sought out interactional superstar. Her reputation as a fashionista with an eye for emerging fashion coukd establish brand identity
The house style of the masthead has been maintained since
It’s inception in 1892 reflecting it’s rich heritage and traditional values
The upper case modified version of the
Didot font is upmarket and regal in its style
The teal typography is specified to the July in
1965 keeping with the asethetic motif. The masthead merges into Sophie lorens headscarf. But it is slighter darker as to be visible. There is no embossing of the masthead
The teal typography is specified to the
July in 1965 in keeping with the asethetic motif. Costs 3 shillings. 36 old pennies. Has high aspirational content primarily focus on fashion, style beauty
Cover lines
The use of alliteration with marvellous mad midsummer and sand swim sea is a persuasive techniwue to engage the audience. The composition of these cover lines is very minimalist. There are a low number of cover lines in the bottom right hand corner.
The Italian version of vigue
Has been called the top fashion mag in the world.
As of today there are…. International editions
23
Structuralism
Clearly some binary oppositions situated through the mag freedom vs motherhood most of the text features one sided concepts. It is about concepts that aren’t catered for /featured in text
Rich poor
Far thin
Cultured uncultured
The front page is
Emblazoned with multiple cover lines. Minimalistic when compared to today’s fashion magazine.
Cover lines feature an unconebtival
List of highlight inside intentionally breaking the rules of grammar no comma to separate sand swim sea. Text creates strong enigma
Content page
List of stories reflect a fairly broad range of life style articles. Alliteration used in the brief story descriptions throughout lightly new featherweights prop painters etc mention of vague terms /location suggesting ethnocentroc focus on west
Picnic article
Article /photoshoot across multiple foreign locations using the classic British picnic as inspiration.
The aspiration the opening paragraph creates reinforced by the larger painting referenced as the epitome of high class British snobbery. Reinforced by the high brow quotation from famous classic European scribes
Juxtaposition between the woman and the
Natives of the country. The shoot the country taking place.
Money article
Article giving money advice to female readers. How to spend it, wear to save it, only article in mag not overwhelmed by implementation of images. The article was written on a sidebar over 2 pages. Reassurance by Sheila black
Heatwave holiday
What to wear on the holiday, feature, photoshoot featuring the latest summer fashion of 1965.All feature the same model and minimise text limited to both above and below main pages
Hh text is written
In the first person almost a letter to a loved one, direct mode of address. All photos are framed with context and description of what the model is wearing.
Final spread is written
Like a postcard written from home all perpetuating the holiday theme. Props such as the fans both free standing and cooling white colour scheme combine with the models revealing fashion to reinforce heatwave of the title
Make up adverts
Both the full page adverts for cosmetic eye liner and lipstick are in full colour emphasing their importance in part funding the mag through advertising revenue, those glossy covers aren’t cheap.
Revlon uses a painting of women’s
Face with more emphasise on he more vividly coloured eyes, the dense text in the loser third of the advert. Cutex uses real photograph of a model head and shoulders with emphasis on leafy background
Soap advert
Advert promoting imperial leather soap a fairly high end expensive luxurious product compared with similar brands. Drying hair. Mods of address directed at the child highlighting importance in context of motherhood.
Direct nature of the text underneath
The photograph adopts an imperative tone. You want your skib that feels soft. Smaller text beneath this informing readers of sonar product by same brand
The exotic nature of her image may reflect
Stuart halls ideas about the use of middle Eastern stereotypes representing ethnic minorities as others
In financial article on vogue featuring a
Working female expert would’ve been quite unusual in the 1960a.Counter typical rep of women in places
Interview with a woman called
Sheila black represented as being in position of power says that women want to be financially independent invest money, financially powerful. Challenges the historical context of when women were financially controlled by husbands
The choice to represent women as having
Financial power might reflect the class and wealth of the typical an socioeconomic group more likely to hsvf their own finances and money
The inclusion of an article that gives
Basic definitions of financial terms suggest that women don’t understand economic and investments still very new to women represent changes of women getting more power
Represent women as not being completely
Independent yet women relying on their husbands lack of privacy. Copy suggests women reliant on their husbands unable to keep finances secret
The other pages show
Offer fairly conventional rep of women for the 1960s, showing them as domestic and sexualused.
And use of phrase
Are you woman enough connected that you need to be naked to be beautiful. Feminity linked being baked
In the revlon advert we see very similar rep women are called
Alluring and begullung connote that a women’s role is to attract others visually. Appearance is important
Images of mother and child clearly reflects the
Stereotype that women are maternal and domestic were to become parents. Her body lang facial expression holding shown as emotional, caring
Women are rep as
Domestic in the picnic articles holding feeding them passive lounging aren’t not doing anything. Romantic. We don’t see women taking any action in pages. Very passive rep of women.
The passuvity of women in the articles reflects the
Growing power of some women in the 60s. Only the financial page suggests the change that women were becoming more powerful. Pages are still quite old fashioned in terms of gender rep be because feminism was still considered new and alternative idea
May also reflect that richer women were under
Less financial pressure to go out and work so many did lead lives centered around fanilg. Lower class women needed money tmso they did
The use of image of young women as mothers mighf
Reflect historical context as women were typically expected to marry young and start families. Now women delaying having chdreb until later in life
The use of image of young women as mothers mighf
Reflect historical context as women were typically expected to marry young and start families. Now women delaying having chdreb until later in life
