I. Daniel Blake Flashcards
Is an independent
Social realist renowned film (kes, raining stones, sweet 16)
A….. Co-production
Uk/french
It received funding from
BBC and bfi films
It became kens loach largest
Grossing film at the box office taking over 8 million dollars was highly critically acclaimed and generated much debate due to the contemporary social and issues addressed in the film
IDB was exhibited atn
Many film festivals won the palm dor at cannes and was nominated for many awards including several baftaa
Social and political context
Addresses contemporary British social issues such as poverty, welfare system and the work capability assessment
. The film portrays a group of characters struggling in poverty to gain benefits and support
. Idb conveys a clear left wing political messages and criticise specific government policies
Social and political context
Consider of the wider economic context and concept of austerity might explore how changes to benefit system had been justified. Much of Ken loach work has addressed similar issues and he is a social campaigner known for his socialist political views.
The funding bodies are
BFI through national lottery funding and the BBC
. Low budget social realist. Filmed largely on location hospital job centre features lesser known actors and doesn’t rely on special effects
Idk website includes links
To social media and the trailer offer a #idanielblake suggesting links with twitter worth considering the way in which marketing more likely to be consumed in more traditional ways. An assumed older audience might be more likely to see the trailer at the cinema and less likely to search for it on the Internet. The film was marketed more traditionally eg. Posters, campaigns, trailers
The film was exhibited at
Various film festival and received a therrotival release in Britain and various other countries. Including France, Spain, brasil, Japan, although not in USA. It was later released on digital download and dvd/blu ray
idb can be described as a
Mainstream product. Loach is a well known and succesful figure in the uk and Europe but his work isn’t mainstream. The fact he is challenging government policy mean he is also challenging government policies
There exists a
Pre-solf audience of loach fans who are eager to watch his films, give him licence to make films that might not otherwise secure finance
The market materials
Establish the status and reputation of the film positive critical comments on the poster reference to the palm dor award in the trailer etc. Ken loach are important factors in maintaining an audience. Loach has a long history of directing work in genre from kes from 1969. Might have been impacted by technological development, this genre might be particular in its tendency to resist change
The trailer reinforces the
BBC and bfi and the palm dor these references suggest an assumed education and level of media literacy in target audience. The trailer explores specific governmental policies which may suggest audiences have an awareness of political and social issues in the uk
The only specific star identified in the interles
Is the director Ken loach.
Trailer challenges Curran and Seaton
The trailer seems to offer an experience that sits outside the logic of profit and power and may arguably also demonstrate a level of variety and creativity that doesn’t reflect Curran and Seaton idea about impact of media conc. The trailer is able to offer a more adventurous production due to socially diverse patterns of ownership. Loach own Pre-solf audience
Ken loach who works got
16 films that he started very small independent company.. Patterned with a why not French production company. Why not productions loved a social realist film so they agreed to help partner up to produce film
Who distributed
E1 production. Even with all these companies they didn’t get enough funding so got funding from BBC and bfi
BBC AND BFI always fund projects which are
Innstdlg British
Niche/alternative
Educational
Culturally significant
Show British culture
Shows aspect of Britain that might not otherwise yet shown
The low budget for idb meant that there was no money for
Large extravagant sets or famous actors not in studios couldn’t afford it, a lot of people Improvided by actors.
The BBC is a
Public service broadcaster, they get their money from public licence fees, their psb remit means that they want to be informative, edjcsyimsl as well as entertaining. Showcase diversity, showcase nre talent. Unknown actors add to the social realism feel educate grim. Reality of poverty in Britain going to food banks
The film isn’t just entertainment but
Informative funded by the BBC
Kosvh loach is well known for being
Very life wing and anti - Conservative. Issues in Britain created by government policy. Labour supporters can clearly see in this narrative. Political views reflected in this social commentary about the problems that have been caused hy government austerity
Because Ken loach is on board it makes the film more
Mainstream as it won popular awards than if it had been an unknown social realism director. His involvement add to mainstream nature of film. Film very niche and alternative. Regional British films considered quite niche hard to sell to global audience
Heavy regional accents are
Hard to understand it from other people.. So it has regional nature to it. Did better in countries which could be subtitled. Wasn’t distributed particularly well in America because of fact that in subtitles so they wouldn’t understand regional accents
The niche nature of the film along with its global appeal
Might explain why the film had limited distribution to handful of countries. Mainly smaller countries
Did use a lot of traditional
Media techniques like newspapers, magazines, trailers, marketing for the film, used lot traditional like posters. Trailer because the audience for film was little older
E one productions put
Articles on daily mirror as if they were idb from. His pov. Narrative enigma for the audience engaged them. The daily mirror was chosen as a keg marketing tool because they had left wing stance. Ideology of newspaper fits ideology of film. Poster mentions kl name palm’dir given at cannes
Film festival each year
More alternative /niche to an Oscar not mainstream. The way the palm dor award is mentioned on the marketing materials would engage audience looking for culturally significant film
E one used a lot of
Low budget high impact guerilla marketing techniques. E1 projected quotes from the film onto important building in London u am db a citizen nothing more nothing less. Great way of advertising film as it targeted British audiences also global audience through tourists and it being shared online and making political message of film clear. Projected onto political building suggesting that they want social change appealing to us
E1 productions also advertised
For a regional marketing officer based up north in Britain job was to market the film by contacting people.
At local cinema screenings
Protested abut the government /austerity
Targeting British audiences
Especially as it is north as higher. Northern audiences were specifically targeted because they were more likely to be living in poverty and more likely to be Anti-conservative due to political issues in 80s.
Lots of smaller companies creating idb
Resulted in more creative film more diverse. The independent ownership of idb might have resulted in more creative less mainstream product. Film isn’t for profit and power
1st premiere took place
Newcastle where most premieres took place in London. Targets a northern audience reflects films alternative film
1 week the premiere took place at
London targets a northern audience reflects the films alternative nature. Invite Jeremy ckrnhyn to premiere and wrote an article for film. Good way of targeting left wing audiences as well as gaining more publicity for film because of it’d status. Very few no technologies used in production of ilm no use of special effects due to genre, low budget
The film was distributed on
Dvd after it had been at the cinema but it was also available as a digital download online. Does make the regulation harder as people could avoid age checks.
Films in Britain are regulated bu
Bbfc awarded idb certificate of 15. Reflects Livingstone and lunt idea that regulators like the bbfc tread a fine line between protecting citizens from harmful material and offering choice of benefit. Companies want to lower certificate of age of films in order to attract more audiences. Too high of an age would rrsteuct who saw this.
Conventions of social realist film
Protagonist direct link to social problem rep in film, unheard of actors, unrehearsed lines, hardly any music, social class through the mise en scene, unknown actors.
Release date
21st October 2016
BFI
Is a film and charitable organisation that promotes and perservesbfikmaking and television in the UK. This organisation was also established by the Royal charter to encourage the development of TV and film arts promoting education about moving on and it’s impact on society in general
