Vogue Flashcards
There was economic
Boom after the war with people continously buying things with their newly found disposable income
In general a lot of magazines have suffered
Heavy losses in the last 20 years. Vogue however hasn’t. It sells around 200,000 copies a month
Vigue as a high end mag
Has been able to maintain their readership and circulation
Vogue has a huge range of
International editions to target various global audiences
Reflects hesmondhalgh idea that
Powerful companies often replicate succesful formats to maximise profits
Many companies avoid
Taking risks because it could mean less revenue
Conde nast do take
Risks that make vogue stand out from other magazines. Mag seen as unique and unusual. They were one of the first magazines to use colour photography in the 1930s. Which was very expensive but their audiences could afford to take it
In the 60s advance publications purchased
Conde nast and encouraged more modernity and risk taking.
They also hanged the facial fashion of vigue
Used the first black African American women in 1970s. One of the first magazines to use black women on the cover
Using first black model
Was quite a risky thing to do but it changed fashion paved the way
It created the idea of vigue being
Cutting edge and pushing boundaries
Another way they try to boost sales is by
Including lot of celebrities
Celebrities minimise
Risk and maximises audience. When they guest edit or appear on the front cover
Had famous artists like
Salvador dahki and Andy warhol using their artwork in collobration with the fashion photography as well
Collobration such as
Famous arusists guest editing the mag adds an elements of inclusivity and quality
Famous writers like
Virginia wold creates idea that vogue was a mag that discovered and nurtured amazing new talent
Even people like Nelson Mandela
Have guest edited Paris version of mag. Princess Diana royal family members gives aspirational air to mag
Exclusive photos of
Members of the Royal family draws in global audiences makes vogue seem. Luxurious
Conde nast has diversified to make more money
Fashion education by setting up a design college
Also they have conde nast luxury conference.
Event that they organise to increase revenue further. Workshop. Another way of making money from high brand
They also have restaurants and
Bar divisions with vogue cafe
Launch branded restaurants relaying to
Magazine titles. Individual staff at vogue has played huge role in its success often having their own reputations as being pinancle of fashion knowledge
Anna winter
Has become iconic and legendary in her own right. As conde nast was so powerful and wintour was considered so essential to their success they were able to pay her huge salary
Anna winter was
Editor in chief of vogue. Her salary is over 2 million a year she gets a chauffeur. A driven car a 200, 000 shopping allowance. And a hotel suite to stay in. Conde nast also loaned her 1.6 million to buy her a house
They wee using a lot mire
Hollywood models than vogue models, change the face of magazine. Wintour began using a lot more celebrities on cover rather than just models
Anna winter started teen vogue in
- Men vogue 2005 a lot of revenue
Vogue fashion fund
Gives finance to budding fashiijistas to help with finance, promotional materials, clothes. Adds to the reputation of them being at forefront of fashion. Conde nast turned this into reality show like amazon
They even had their own exhibition in the
National portrait gallery. To celebrate 100 yes of vogue and fashion photography. Shows how big important powrfyk brand they are
Advertising is crucial for
Magazines such as vogue earns them a huge amount of money
There are more adverts in
Vogue than there have ever been
One full pfafe advert in vogue costs
36,000
Vogue readers often embrace
In the mag as they see vogue as an opinion leader giving ideas of what they should buy to have a certain lifestyle.
The audience come from
Hugh end lifestyle so they want to buy products they are aspireees, be better like and embrace that culture
Vigue have now moved into
A lot of digital media as well. Digital version of vogue available you can take it onto your tablets. Great way of targeting modern audiences
Conde nast have admitted that
They will be using a lot more modern technology in order to target audiences
Vogue circulation staricis7ucs reveal
UK of 190,000.
Glamour is conde nast leading publication with a circulation of 260,000
Vogue emphasises beauty with 1930s movie starters. And
1990s supermodels
They focus on art and
Fashion attracted progressive writers such as Virginia wolf to write articles for mag. Magazine used to be considered lower form of naturalistic integrity when compared to newspaper vogue bucked this trend
All the
Adverts for vigue are high in quality to be featured in vigue.
A single print
Advert is cheaper than online
Vogue created an
Early recognisable website in the 2000s. Includes different categories for audiences to explore.
Vogue created a variety of social media pages on website
To promote their magazine. All branded with the same house style of masthead
Regulation of vogue
As a current member of IPSO and press complaints comission. Vogue must adhere to the strict regulations of publication posted by them. There has been very little greviance in the past for being controversial
Concentration of ownership is often the result of
Horizontal integration
Conde nast was one of the first publishers
To launch international editions of mag. Followed by several other international editions including vogue Paris and vogue Italia. These titles were published through conde nast International the international arm of the company
Conde nast didn’t own any
Printing plants in the uk although it did own a printing company in the USA. However it’s long term contract with the sun engraving company gave it access to some of the highest quality printing presses in the country. Having the means to produce high quality images was very important for vogue which as an upmarket fashion magazine aimed at niche audience depending on advertising for much of its revenue
Since 1959 conde nast has been owned by
The American media company advance publications. Originally a newspaper publisher advance publications diversified during the 1950s and 1960s as it moved into other industries such as magazine publishing and broadcasting acquiring a number of American television stations and magazines to add to its growing roster of newspaper titles. This process of diversification and horizontal integration helped to establish advance publications as a powerful media conglomerate
While the mag industry is largely
Self regulated the government can offer concerns about concentration of ownership to the competition and markets authority a public body tasked with investigating mergers and takeovers
The main role of the competition markets authority
Is to ensure that industries remain competitive and that consumers aren’t adversely affected by the emergence of monpolies and oligopolies in particular markets. During the 1960s this role was performed by monpolies comission
Stationary regulation definition
A system of regulation that is implemented by law. It is often seen to threaten the principles of self regulation
A system in which media industries assume responsubuty for regulating themselves limiting the need for outside interference
Monopoly
A situation in which one company is able to establish total control or dominance within a particular market or industry
Oilogopu
A situation in which a small number of powerful companies are establish control or dominance within a particular market or industry
Conde nast dominated the
Magazine industry during the 1950s.
Conde nast and it’s parent company we’re able to establish
Control over the magazine industry through a series of acquisitions and mergers. Eg through the acquisition of street and Smith 1959
The extent to which advance publication diversification into
Broadcasting newspaper and magazine publishing helped to extend and establish power across large range of companies /areas
The extent to which the content in the set edition of vogue was to
Primarily make profit /money, question and answer stile money page and heatwave holiday
Conde nast purchased American vogue in
1909 because thet thought it would be a sudcedyl magazine they could see a future for it. Wanted to bring the mag into conde nast brand
They purchased the uk version of the brand in
1916 an international spin off off the American version
Vogue throughout the 20th century provides
Audiences with an aspirational lifestyle that they deaamed of having. In the post war vogue continued to do well because there was sudden boom of consumerism everyone treating them self and buying things
