Attitude Flashcards
What are the audience demographic?
Gay males aged 26-55 who are somewhat social media savy hence the emphasis on social media communities with an interest in current affairs and entertainment
ABC1 audiences represent a
A relatively affluent lifestyle associated with disposable income required for many of the activities real bodies and gym membership
Generation x and y
Social media aware but mature enough to remember a time without smart technology. Grew up in a time of social change. Active left wing liberal audiences interested in social change
Lifestyle
Bachelor /married even though the product is aimed at mature audience. The lack of space given to family based topics is suggestive of the lifestyle of a gay audience who are stereotypically less likely to have children. Competitions festureluxury breaks for couples as prizes
Activities
Including fashion culture, fashion, film, travel, fitness. The emphasis on entertainment as core leisure activity for audience is given prominence through the ordering of the website menu options. Dominated by celebriyy led content with some harder issues covered
Young and rubicam 4 consumer
Attitudes audience mostly reformer/aspirer as some of the narratives are political generating commentary on social issues mostly lgbt but also material deals with homelessness, voting rights and women’s right
The magazine is simultaneously constructing a very
Aspirational feel concerned with looking good brand awareness, material acquisition
Primary target audience
Young to middle age gay men searching for equality and recognition. Some may still be coming to terms with their public revelation while others might be part of an established community. Thet seek diverse lifestyles and modes of entertainment using attitude as a guide
Secondary target audience
Other members of the lgbt community lesbian transexuality who see the frustration about gay lives and rights
Casual followers
These readers may not even be gay but may read product for an interview with their fav politician celeb etc. Wouldn’t subscribe or consume on regular basis
Equality rights champion
Be driven to consume the text because it’s left wing liberal leaning. Open mind Ness and various articles about equality
George gerbner
Depending on the regularity within which articles are read. Does someone follow them on range of media platforms. Attitudes articles and features could be influential across a number of different area. Most messages contain a unilateral message of normality for it’s readers. To essentially settle the readers to consume their own identity
Preffered reading
Would align themselves with the desired attitude position of a progressive and diverse rep of gay community in general
Negotiated reading
May enjoy the celeb culture but may find many of the stories forced and uninspiring in terms of their influence
Oppositional reading
Express a complete denial that there exists a need for a mag aimed at gay men, other mag weren’t specifically aimed at heterosexual people
Uses and gratification
Surveillance=informing readers of range of issues relating to homosexuality and beyond both domestic and abroad
Escapism= readers can consume interviewes with a range of famous celebrities and politicians whilst relating stories to those persecuted in their own country for their sexuality
Personal identity= with range of gay lifestyles there should be some identity readers connect to
Personal relationships = online content threads allow audiences to leave message
Clay shirky
Feedback mechanisms are an essential component of social media experience with attitude promoting users to react to stories and reviews via comments. The ability to comment on stories or vote on survey facilitates the development of an audience community. Mostly subscribers interact with each other on message threads as opposed to attitude social media sdmin unsatisfied containing derogatory and insulting statements by followers, subscribers
A lot if the content is quite
Factual and avoid deep emotional responses which may appeal to men. Stereotype that men aren’t very emotional. Lots of facts and statistics do interviews about history of person
The stories are displayed with
Clickbait style headlines to highlight any salacious/risk content. Designed to get audience to click further on website.
The layout is simple and easy to read with small chunks of text large images, lots of space. Less likely to want to read in lots of detail
Has lots of
Images and short chunk paragraphs making it easy to understand
Men are targeted through the number of stories about
Men and male issues every picture of men. Clear that men are targeted will identify with issues
Age of the audience
25 to 55 yrs old the pictures of people who are in attitude fall into this audience or they are people within that age band would recognise
Big focus on retro
90s fasjikn music pop culture because people in age range lived through that period. Number of references to 90s culture /celebrities to appeal to audiences over 30.mske them feel familiar with it nostalgic. Would engage them in way modern mag wouldn’t
There is very little
Interactive content on website which might reflect slightly older target audience. Ability to like comment share. Attitude doesn’t feature much interactive content. Interactive content great way of targeting young audiences. Promote print version of the website so there is a lot of mention of print mag hints at older audiences which can still consume product
Target audience is
ABC1 of socioeconomic group, wealthy. Middle class can tell that by looking at the adverts for high end brands like gucci gives impression that have enough money buy it
Lots of focus on looking
Good, grooming building muscle. Element of heterosexual men on website. Appeal to metrosexual audience of aspirer. Look on buying products to look better
Other parts of the audience may fall into the
Reformer category who want to make change care deeply about social and political communication. Lots of social justice stories targets reformer who want to change world. Want to make changes feel community will benefit from
Lots of emphasis on political stories of
People who have been bullied assaulted homophobua may appeal to reformer audience
Quite a lot of formal
Complex lang on website not a lot of slang colloquial lang. Indicates an educated older ABC1 audience
The website lacks content about
Families or having kids which implies the audience is single carefree maybe don’t want education. Focus on entertainment having fun luxury holidays
Syndicated global stories
Attempt to target global target audience. Website provides audience with educational and informative content. Exciting content headlines
The lgbt community is often
Underrepresented in media products including lifestyle mag. Attitude fills in gaps from town and provides opportunity for lgbt to be able to educate themselves in content.
Some audiences feel that the focus is on
Gay men, attitude neglected to focus on other members of lgbt communities. Mag still not totally accessible or representative of them
Some audiences feel that the focus is on
Gay men, attitude neglected to focus on other members of lgbt communities. Mag still not totally accessible or representative of them
