Vocabulary : The company / Communication et culture d'entreprise Flashcards by Puybareau Yohan

Q

Accomplir

A

To achieve

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Q

Placement publicitaire

A

Ad placement

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Q

Un publicitaire, une publicité

A

Advertiser, ad

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Q

Service après-vente

A

After-sales service

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Q

Dénigrement sur les réseaux

A

Bashtag

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Q

Campagne de notoriété

A

Brand building

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Q

Image / nom de marque

A

Brand image / name

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Q

Positionnement d’une marque

A

Branding

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Q

Renforcer le moral

A

To boost morale

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Q

Construire une relation

A

To build a relationship

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Q

Piège à clic

A

Clickbait

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Q

Faire comprendre, transmettre

A

To convey

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Q

Comportement de l’entreprise

A

Corporate behaviour (GB) / behavior (US)

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Q

Gestion de crise

A

Crisis management

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Q

Nuire à, endommager

A

To damage

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Q

Limitation des dégâts

A

Damage control

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Q

Tromper, tromperie

A

To deceive, deception

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Q

Souligner

A

To emphasize, highlight, underline

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Q

Garantir

A

To ensure

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Q

Retour

A

Feedback

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Q

Contacter

A

To get in touch with

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Q

Blanchiment écologique

A

Greenwashing

Q

Directive, principe

A

Guideline

Q

Gérer une crise

A

To handle a crisis

Q

Faire du mal à

A

To harm

Q

Améliorer

A

To improve

Q

Marketing des influenceurs

A

Influencer marketing

Q

Faire du lobbying

A

To lobby

Q

Prendre le contrôle sur

A

To lose control over

Q

Fidélité

A

Loyalty

Q

Les médias

A

The media

Q

Mensonger

A

Misleading

Q

Contrôler un contenu

A

To monitor content

Q

Sondage

A

Opinion survey

Q

Être florissant

A

To prosper

Q

Publicité, renommée

A

Publicity

Q

Renforcer

A

To reinforce / To enhance

Q

Fiable

A

Reliable

Q

Responsabilité

A

Responsability

Q

Partager

A

To share

Q

Salir, calomnier

A

To smear

Q

Plateforme de réseau social

A

Social media outlet

Q

Résoudre un problème

A

To solve a problem

Q

Expert en relations publiques

A

Spin doctor

Q

Porte-parole

A

Spokesperson

Q

Faire du bouche à oreille

A

To spread word of mouth

Q

Gestion des talents

A

Talent management

Q

Cibler

A

To target

Q

Ternir

A

To tarnish

Q

Pistage des internautes

A

Tracking

Q

Faire confiance à ; (non) fiable

A

To trust ; (un)trustworthy

Q

Mise à jour

A

Update

Q

Valeur

A

Value

Q

Faire ce qu’on a annoncé

A

To walk the talk