Vocabulary 5 Flashcards
B2B
Business that sells products or provides services to other businesses
B2C
Business that sells products or provides services to the end-user consumers
C2C
Consumer to consumer transactions
Digital marketing
Refers to all online advertising of goods and services
E-Commerce
(electronic commerce) is the buying and selling of goods and services, over the internet
Geo-targeting
A method of detecting a website visitor’s location to serve location-based content or advertisements
Keyword
Advertisements targeted based on a user’s query, search
Mobile commerce
Any commercial transactions that take place via apps or mobile sites
Omni channel
Is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use
Search engine (SEO)
A program that indexes websites, then attempts to match relevant websites to a users search requests