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AS French > Vocab - La Publicité > Flashcards

Vocab - La Publicité Flashcards

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1
Q

une publicité

A

advert

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2
Q

faire de la publicité

A

to advertise

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3
Q

une affiche

A

poster

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4
Q

afficher

A

to display

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5
Q

une annonce

A

advert (written)

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6
Q

un publiciste

A

advertisor

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7
Q

exercer une influence

A

to influence

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8
Q

efficase

A

effective

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9
Q

amusant

A

funny

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10
Q

une méthode

A

method

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11
Q

l’humour (f)

A

humour

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12
Q

endosser

A

to endorse

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13
Q

à la radio

A

on the radio

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14
Q

un bandeau

A

banner

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15
Q

sur Internet

A

on the internet

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16
Q

financer

A

to finance

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17
Q

un bienfait

A

benefit

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18
Q

un slogan

A

catch phrase

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19
Q

trompeur

A

misleading

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20
Q

informatif

A

informative

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21
Q

neuf

A

brand new

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22
Q

sponsoriser

A

to sponsor

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23
Q

un client

A

customer

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24
Q

un spot publicitaire

A

advert

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25
Q

une pause pub

A

ad break

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26
Q

un panneau

A

hoarding

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27
Q

une campagne de pub

A

ad campaign

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28
Q

faire de la réclame

A

to advertise

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29
Q

influencer

A

to influence

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30
Q

entouré de

A

surrounded by

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31
Q

original

A

original

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32
Q

homoristique

A

humorous

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33
Q

un procédé

A

method

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34
Q

une célébrité

A

celebrity

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35
Q

à la télé

A

on TV

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36
Q

une bannière

A

banner ad

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37
Q

une agence

A

agency

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38
Q

dépendre de

A

to depend on

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39
Q

nécessaire

A

necessary

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40
Q

un fléau

A

scourge/plague

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41
Q

un jingle

A

jingle

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42
Q

honnête

A

honest

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43
Q

un produit

A

product

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44
Q

une marque

A

brand

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45
Q

le sponsoring

A

sponsorship

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46
Q

la clientèle

A

customers

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47
Q

tenir au courant (de)

A

to keep informed (of)

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48
Q

la concurrence

A

competition

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49
Q

une grande marque

A

a major brand

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50
Q

la puissance

A

power

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51
Q

mensonger

A

deceitful / misleading

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52
Q

insidieux

A

deceitful / misleading

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53
Q

le pouvoir d’achat

A

buying power

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54
Q

répandre un message

A

to spread a message

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55
Q

se rappeler d’un produit

A

to remember a product

56
Q

s’opposer à quelque chose

A

to oppose something

57
Q

les grandes enterprises

A

major companies

58
Q

le message caché

A

hidden message

59
Q

la publicité

A

advertising

60
Q

une pub réussie

A

a successful ad

61
Q

un poster

A

a poster

62
Q

attirer l’attention

A

to attract attention

63
Q

choquer

A

to shock

64
Q

flatter

A

to flatter

65
Q

inciter

A

to encourage

66
Q

surprendre

A

to surprise

67
Q

viser

A

to target

68
Q

les aliments gras , sucrés ou salés

A

fatty , sugary or salty foods

69
Q

le consommateur

A

the customer

70
Q

une promotion

A

a promotion / special offer

71
Q

la santé publique

A

public health

72
Q

autoriser

A

to allow

73
Q

causer un problème

A

to cause a problem

74
Q

être en surpoids

A

to be overweight

75
Q

être influencés par ..

A

to be influenced by

76
Q

exagérer

A

to exaggerate

77
Q

interdire

A

to ban

78
Q

nourrir sa famille correctement

A

to feed one’s family properly

79
Q

réclamer

A

to demand

80
Q

la chirurgie esthétique

A

plastic surgery

81
Q

une campagne de positionnement des marques

A

a product placement campaign

82
Q

une forme de communication

A

a form of communication

83
Q

les informations techniques (f)

A

technical information

84
Q

le panneau

A

billboard

85
Q

le réchauffement global

A

global warming

86
Q

la société de consommation

A

consumer society

87
Q

le parrainage

A

sponsorship

88
Q

un stéréotype

A

a stereotype

89
Q

les top models trop minces

A

supermodels who are too thin

90
Q

avoir une bonne/mauvaise influence

A

to have a good/bad influence

91
Q

faire un bon choix

A

to make a good choice

92
Q

jouer un rôle important

A

to play an important part

93
Q

manipuler

A

to manipulate

94
Q

nuire (à)

A

to harm

95
Q

profiter (de)

A

to benefit (from)

96
Q

se sentir exclu

A

to feel excluded

97
Q

respectueux de l’environnement

A

environmentally friendly

98
Q

la communication électronique non-sollicitée

A

unwanted email

99
Q

une émission

A

programme (tv or radio)

100
Q

un journal

A

a newspaper

101
Q

un magazine

A

a magazine

102
Q

un illustré

A

a magazine

103
Q

les médias

A

the media

104
Q

une offre spéciale

A

a special offer

105
Q

un pop-up

A

a pop up

106
Q

la publicité en ligne

A

online advertising

107
Q

un rabais

A

a price reduction

108
Q

le spam

A

spam

109
Q

le pourriel

A

spam

110
Q

créer une publicité

A

to create an ad

111
Q

faire du profit

A

to make a profit

112
Q

interrompre

A

to interrupt

113
Q

louer

A

to praise

114
Q

mentir

A

to lie

115
Q

montrer

A

to show

116
Q

persuader quelqu’un de faire quelque chose

A

to persuade someone to do something

117
Q

en marge

A

in the margin

118
Q

en promotion

A

on (special) offer

119
Q

solliciter

A

to tempt

120
Q

d’ailleurs

A

moreover, besides

121
Q

parmi

A

among

122
Q

tandis que

A

where as

123
Q

faire appel (aux sentiments)

A

to appeal (to emotions)

124
Q

le désir inconscient

A

unconscious desire

125
Q

provoquer

A

to cause

126
Q

la couleur vive

A

bright colour

127
Q

la persuasion

A

belief / conviction

128
Q

les consommateurs matérialistes

A

materialistic customers

129
Q

s’accrocher

A

to cling to

130
Q

déranger

A

to disrupt

131
Q

macho

A

sexist

132
Q

faire rigoler

A

to make laugh

133
Q

les trucs

A

tricks

134
Q

message caché

A

hidden message

135
Q

seduire

A

to seduce

AS French (19 decks)

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