Vocab Chapter 15 Flashcards
Elites
Individuals in a position of authority, often those with a higher level of education than the population at large
Public Opinion
opinions held by private individuals that governments find it prudent to heed
Political Culture
The dominant values and beliefs of a political community
Straw Poll
An unscientific survey of popular views
Political Socialization
The process by which individuals come to adopt the attitudes, values, beliefs and opinions of their political culture
Life Cycle Effects
The impact of age related factors in the formation of political attitudes, opinions, and beliefs
Generational Effects
The impact of events experienced by a generational cohort on the formation of common political orientations
Cohort
The members of one’s own generation
Gender Gap
Systematic variation in political opinions that exists between males and females
Direction
The attribute of an individual’s opinion that indicates a preference for or against a particular issue
Salience
The attribute of an individual’s opinion that indicates how central it is to her or his daily concerns
Intensity
The attribute of an individuals opinion that measures how strongly it is held
Stability
The attribute of an individual’s opinion that measures how consistently it is held
Informational Support
The attribute of an individual’s opinion that measures his or her amount of knowledge concerning the issue
Benchmark Survey
A campaign poll that measures a candidate’s strength at the time of entrance into the electoral race