Visual Merchandising Chapter 3 Flashcards
define design strategy
a plan of action to achieve a particular retail goal
what are atmospherics?
elements that apply to a person’s 5 senses
***what are the 9 design elements? (tools)
- colour
- texture
- proportion
- direction
- line
- shape
- size
- sequence
- tension
***what are the 8 principles of design? (rules)
- unity
- harmony
- balance
- repetition
- rhythm
- emphasis
- contrast
- surprise
what are the primary colours?
red, yellow, blue
what are the secondary colours?
orange, green, violet (made by mixing primary)
what are tertiary colours?
primary and secondary colours combined
ex. yellow-orange or red-orange
what is a monochromatic scheme?
single colour with different intensities
what is an analogous scheme?
2 or more colours next to each other on the wheel
what is a complementary scheme?
2 colours directly opposite on the wheel
what is a split-complimentary scheme?
1 central colour, plus 2 compliments
what is a double-complimentary scheme?
2 central colours, with 1 compliment each
what is a triadic scheme?
3 colours that are equidistant from each other
what is... Shade Tint Value Hue Intensity
Shade- darkening Tint- lightening Value- the amount of light/dark Hue- colour family Intensity- brightness/saturation
define a colour story
a colour coordinated grouping (showing trend colours)
