Visual Merchandising Chapter 1 Flashcards
1
Q
What are Judy Bell’s 3 steps to creative problem solving?
A
Look,Compare,Innovate
2
Q
What is the SCAMPER model
A
Substitute Combine Adapt Modify (magnify/minify) Put to other uses Eliminate Reverse/Rearrange
3
Q
What is a Flagship store?
A
a store that displays the highest idea of a company’s brand image
4
Q
Karl Albrecht’s 5 characteristics of creative thinking
A
Mental flexibility Option thinking Big picture thinking Skill in explaining ideas Intellectual courage
5
Q
Tim O’Brien’s “how to be creative”
A
List and Counter list Use both sides of your brain Convene a panel of experts Be a consultant Ask children
6
Q
What is trend spotting?
A
Looking at how other factors influence trends in fashion (or retail)
ex. politics, demographics, economy, technology
7
Q
In retail, why are there guidelines for vis. merchandising in stores?
A
they create a consistent image of a store throughout the chain
8
Q
What is a prototype design?
A
A new store with a design/layout that hasn’t been used before
OR
When existing stores are remodelled
