Chapter 4 Flashcards
What does a strategic design of a store include?
Exterior + interior aspect
Arrangement of merchandise
Fixtures
Displays on the selling floor
Name the types of retail stores
department specialty boutique discount dollar stores hypermarket outlet warehouse thrift store pop up store
What’s a planogram?
A drawing that shows how merchandise and selling fixtures should be placed on selling floors, wall sections, freestanding displays and window presentations
What’s the grid layout?
linear design with fixtures arranged on parallel aisles
What is the free-flow layout?
selling fixtures are arranged loosely (non-linear)
What is a race track layout?
features a traffic aisle that loops around the store perimeter
What is a soft aisle layout?
fixtures are arranged into groups (sometimes with a 5-foot aisle along merchandised wall sections)
What is the minimal layout?
almost gallery-like (very simplistic)
What are the principles of universal design?
1- relates to “equitable use” and says design should be useful and marketable to people with diverse abilities
2-design elements and furnishings of an appropriate size and space for approach, reach, manipulation and use regardless of a persons size, posture or mobility
What shape is the retail fashion cycle that drives sales and presentations?
Bell-shaped curve
List the individual department layouts
trend areas test areas w/ feature fixtures basics key items shops
Fashions should be separated by…
end use
fabrication
style
colour group
T or F, clearance items should be displayed on large fixtures and sorted by size and should never be featured on mannequins or displays
True
List the store fixtures
include conventional metal and wooden furniture fixtures found objects vendor fixtures custom fixtures
list the floor fixtures
Gondola- resembles a long, flat merchandise “boat fixture”
Bins and Cubes
Super guards
