Chapter 5

Question 1

What is the merchandising tool kit

Answer 1

Basic tools-
themes
art
principles
elements of design

Question 2

Wall dividers

Answer 2

separate a wall into shorter, clearly defined sections, shape the store’s atmospherics and enhance physical image

Question 3

Outriggers

Answer 3

• can be decorative or functional

- mounted to walls at right angles to divide

Question 4

Soffit Treatments

Answer 4

A soffit is a long ledge, arch, or box reaching down from the ceiling (unusable wall space)

Question 5

Decorative lighting fixtures

Answer 5

-add warmth, interest and personality to walls

should not be the only method of lighting used

Question 6

Lighting Techniques

Answer 6

• merchandising walls are lit separately

- accent lighting provides focus and visual impact

Question 7

To create an interesting wall presentation, select two or three of these types of fixtures

Answer 7

• face outs: straight arms
• face outs: waterfalls
• garment rods
• product shelves
• bins
• display shelves

Question 8

signage and graphics

Answer 8

• signs must be legible

- larger signs/graphics/prints work best for upper walls

Question 9

Guidelines for wall setups (there are 5)

Answer 9

• tops hung above bottoms, give space between, and coordinate the two
• hand pants 3 inches from the floors
• hang garments with similar sleeve lengths together
• keep average customer height in mind
• place hangers in a way so items are easy to remove

Question 10

fold techniques

Answer 10

sweaters and shirts- vertical or horizontal folding board

pants- see diagram

Question 11

Wall planograms…

Answer 11

Ensure visual quality and facilitate consistent fashion messages in all of the company’s stores

Question 12

Wall colouration

Answer 12

use the colour chart

ex. warm to cool colour technique

Question 13

3 Priority wall areas

Answer 13

• back wall

- both side walls (front half)