Visual Merchandising, Atmospheric & Instore Promotion

Question 1

What are the three main Components in Visual Merchandising?

Answer 1

Confirming Strategic Role

Planning the Displays

Ensuring the right creative Effects are in place

Question 2

What are the two Creative Issues?

Answer 2

Communication Principles

Creative Techniques

Question 3

What are some Creative Techniques in Visual Merchandising?

Answer 3

Role of Overall Theme of Display

Use of Colour, Light, Sound and Smell

Kinetic

Final Arbiter (Does the specific package of visuals achieve our objectives)

Question 4

What are the general roles of Triangles, Balance & Focus?

Answer 4

They provide creative concepts that guide eye direction

Shapes, Lines and Patterns reinforce this intent

Question 5

What do the following Shapes & Lines do for the consumer?

Pyramids =

Curves =

Horizontal =

Vertical =

Answer 5

What do the following Shapes & Lines do for the consumer?

Pyramids = Lift towards the TOP

Curves = Guide eye to the CENTRE

Horizontal = Peace and Rest

Vertical = Energy and Drive

Question 6

What should Visual Merchandising Support do?

Answer 6

Contribute to the right image of the store and the stores organisation in particular

Question 7

What are some In-Store Promotions?

Answer 7

Flashing Lights (re light specials)

Public Announcements

3D/Animated

Parades