Introduction Flashcards
1
Q
What is Retail Marketing in its most basic form?
A
Retail Marketing is the connection between the Retailer BRAND and the Retailer MIX.
2
Q
What is Retailing in its most basic form?
A
The PROVISIONS of goods and/or services to FINAL CONSUMERS.
3
Q
What are the KEY themes in retailing for the 21st century?
A
BRANDING
INNOVATION
HISTORY
RESEARCH
SUSTAINABLE SUCCESS
SUSTAINABLE RETAILING
4
Q
What are the TRENDS for Retail Innovation & Sustainable Retailing?
A
Corporate Social Responsibility (CSR)
The Greening of Retailing
The Divide Between ‘Rich & Poor’
