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2036MKT - Retail Marketing

This class was created by Brainscape user Wesley Farnsworth. Visit their profile to learn more about the creator.

By: Wesley Farnsworth
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Decks in this class (7)

Introduction
What is retail marketing in its m...,
What is retailing in its most bas...,
What are the key themes in retail...
4  cards
Retailer Branding - Branding the Store
What is retail strategy used for,
Within the retail strategy what a...,
What is the retail mix
13  cards
Shopping Behaviour & Customer Loyalty
What is consumer behaviour,
What are some motives for shopping,
What are the merchandise choice s...
8  cards
Retail Assortment - (Merchandise Selection & Management)
How does a retailer add value in ...,
What is the key front stage compo...,
What is one major element of the ...
10  cards
Store Design
What is the nature of store design,
When is store design important,
What are the key components of st...
8  cards
Visual Merchandising, Atmospheric & Instore Promotion
What are the three main component...,
What are the two creative issues,
What are some creative techniques...
7  cards
Location
What are some of the location dec...,
What are the objectives of locati...,
How does a store draw power in lo...
5  cards

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2036MKT - Retail Marketing

  • Class purpose General learning

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