Visual Media and Information Flashcards
sources of information in the form of visual representations
can be abstractions, analogues, rough illustrations, or digital reproductions of the objects
Visual media and information
TYPES OF VISUAL MEDIA
photography, video, infographics, screenshots, data visualization, comic strips/cartoons, memes, visual note-taking
PURPOSES OF MEDIA (GCF)
Gain Attention
Create Meaning
Facilitate Retention
describes a shape or outline
create texture and can be thick or thin
may be actual, implied, vertical, horizontal, diagonal, or contour lines
geometric (uniform) or organic (non-uniform)
LINE
geometric or organic area that stands out from the space next to or around it, because of differences in value, color or texture
geometric, organic, or abstract (under organic)
SHAPE
the degree of light and dark in a design
contrast between black and white and all the tones in between
VALUE
way a surface feels or is perceived to feel
illusion of the surface’s peaks and valleys, resulting in a feeling of smoothness or roughness in objects
TEXTURE
determined by its hue (name), intensity (purity of hue), and value (lightness or darkness)
used for emphasis, or may elicit emotions from viewers
COLOR
a figure having volune and thickness
an illusion of a 3D object can be implied with the use of light and shading
can be viewed from many angles
FORM
necessary especially in presentations or documents that are more than one page
CONSISTENCY
an area that attracts attention in a composition
important objects or elements in a composition
can be achieved by contrast of values, more colors, and placement
CENTER OF INTEREST
visual equality in shape, form, value, color, etc.
can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced
BALANCE
brings together a composition with similar units; is the visually satisfying effect or combining similar or related elements
HARMONY
refers to the arrangement of opposite elements and effects
shows the difference between shapes and can be used as a background to bring objects out and forward in a design
can also be used to create an area of emphasis
CONTRAST
a visual flow through the composition
movement is the principle of good design which gives the artist control over what the viewer sees next
DIRECTIONAL MOVEMENT
