Text Information and Media Flashcards
a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen (MIL TG by CHED)
any “human-readable sequance of characters” that csn form intelligible words (Rouse, 2015)
TEXT
serve to link different electronic documents and enable users to jump from one to other in a nonlinear way
HYPERTEXT
alternatively referred to as a link and web link; an icon, graphic, or text that links to another file or object
Hyperlink
comprised of hyperlinks linking trillions of pages and files to one another
WWW
fixed sized characters having essentially the same type of appearance
UNFORMATTED TEXT
appearance can be changed using font parameters (bold, underline, italic, font size, font color, etc.)
FORMATTED TEXT
also called font, font type, or type
refers to the representation or style of a text in the digital format
usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characteristics
TYPEFACE
connotes formality and readability in large amounts of text
usually used for the body text of books, newspapers, magazines and research publication
give a classic or elegant look when used for title or heading
Times New Roman, Garamond, Baskerville
SERIF
also called font, font type, or type
refers to the representation or style of a text in the digital format
usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characteristics
TYPEFACE
connotes formality and readability in large amounts of text
usually used for the body text of books, newspapers, magazines and research publication
give a classic or elegant look when used for title or heading
Times New Roman, Garamond, Baskerville
SERIF
brings a clean or minimalistic look to the text
used for clear and direct keaning of text such as road signage, building directory or nutrition facts in food packages
give a modern look and is used primarily in webpage design
Arial, Helvetica, Tahoma, Verdana, Calibri
SANS SERIF
carries a solid or heavy look to text
can be used for large advertising sign on billboard
Rockwell, Playbill
SLAB SERIF
draws much attention to itself because of its brush-like strokes
must be used sparingly andnnot to be used in large body text
usually used in wedding invitation cards or other format egents
Edwardian Vladimir Kuntsler
SCRIPT
caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)
Chiller, Jokerman, Curlz MT
DECORATIVE
refers to the importance or value given to a part of the text-based content
to make a point or highlighting a message, you can make the text bold, italicized, have a heavier weight, darkened or lightened (depending on your background color) or enlarged
EMPHASIS
refers to how fitting or suitable the text is used for a specific audience, purpose or event
as the choice of typefaces to be used, refer to the discussion of the characteristics of the fonts
APPROPRIATENESS
refers to how near or how far the text elements from each other
when two things are closely related, we bring them close together; otherwise, we put text elements far from each other
PROXIMITY
refers to how the text is positioned in the page (left, center, right, or justified)
ALIGNMENT
refers to a conscious effort to organize the different text elements in a page
ensures that while some text elements are separate from each other (based on the principle of proximity), they are still somehow connected with the rest of the elements in the page
ORGANIZATION
concerns consistency of elements and the unity of the entire design
encourages the use of the repeating some typefaces within the page
REPETITION
creates visual interest to text elements
achieved when teo elements are different from each other
can be achieved on various ways, by joining the following elements: white text on a dark background, dark text on a white background, large font with a small font, serif and sans serif, thin elements with thin elements, cool color and warm color
CONTRAST
Evaluating text information and media
Target Audience
Sender/Author
Key Concepts
Purpose
Form/Style
Medium/Format
