visual info processing & attention Flashcards
selective processing
selective processing = reducing load of visual processing by FILTERing info
brain mechanisms for TMI
selective processing = reducing load of visual processing by FILTERing info
selective attention = focusing on specific objects and ignoring others
selective attention
selective attention = focusing on specific objects and ignoring others
retinal filtering (selective processing)
only process colour in small portion of retinal field….in the central field near fovea
cortical filtering (selective information processing)
fine details are only represented in central vision (HD in center)
what controls the ‘spotlight’ of selective visual information processing
eye movement
saccades
small rapid eye movements (in guided filtering)
fixations
pauses in eye movements that indicate where a person is attending (approx 3 fixations per second)
what is the term for..
areas of stimuli that attract attention due to their properties. / determines where we look
stimulus salience
colour, contrast, orientation etc.
what type of process is stimulus salience?
bottom up processing
scheme schema
prior knowledge about what is found in typical scenes, fixations are influenced by this knowledge (know where to look for a microwave)
so eye movement is also voluntary/task driven
what overrides what
- stimulus saliency
- task demands
tasks demands override stimulus saliency
difference between attention and eye movemt
can attend to something without moving our eyes
what comes first, eye movement of shifts of attention
shifts of attention precedes eye movements
what are the types of SHIFTING ATTENTION across the visual field
- exogenous attention
- endogenous attention
- dynamic attention