Visual and Discourse Analysis

Question 1

Visual Analysis

Answer 1

Analysis of visual artifacts that are located within a sociological and cultural context

Question 2

Why are ways of seeing not neutral acts of biology?

Answer 2

They are structured in various ways that create social difference

Question 3

Seeing things in a social and cultural context is called

Answer 3

Visuality

Question 4

Visuality is open to change over

Answer 4

time

Question 5

5 ways to design a research project around advertisements

Answer 5

1. Investigate the Production
2. Investigate the representation
3. Assess the consumption
4. Examine other people’s use
5. Consider the modalities

Question 6

5 visual texts

Answer 6

1. Photographs
2. Film
3. Bodies
4. Sculptures
5. Buildings

Question 7

Early documentary films recorded…

Answer 7

the lives of others

Question 8

Who had the power in early documentaries?

Answer 8

the ethnographer or the filmmaker

Question 9

How others were perceived in film was often through

Answer 9

the production and dissemination of the film

Question 10

Early docs helped maintain what between primitive and civilized?

Answer 10

separateness/otherness

Question 11

Why are commercial films of interest to researchers?

Answer 11

because these films reflect or create problems in society

Question 12

Films are analyzed for understanding what?

Answer 12

spectator subjectivities or spectatorship

Question 13

What form of visual is often a private act?

Answer 13

TV

Question 14

what type of research is often used to study tv?

Answer 14

content analysis

Question 15

3 common types of studies in television research

Answer 15

representation, production and consumption

Question 16

when researchers use photos in place of text when engaging in visual analysis, the image should

Answer 16

be able to stand on its own as an artifact

Question 17

Researchers deconstruct the notion that photographs are not a record of reality but a…

Answer 17

reflection of certain ideological practices that people than take as reality

Question 18

6 methods for analyzing visual images

Answer 18

1. Psychoanalytical theory
2. Content Analysis
3. Semiotic Analysis
4. Discourse Analysis
5. Photo Elicitation
6. Memory Work

Question 19

Analyzing and deconstructing specific scenes in films to take meaning from scene. Focuses on audience and representation/emphasis on sexuality, desire and subjectivity

Answer 19

Psychoanalytic theory

Question 20

A method that sees texts reflecting social processes and constructs perceptions of cultural world is called

Answer 20

content analysis

Question 21

What activity in class was content analysis

Answer 21

The simpsons

Question 22

Semiotic analysis relies on

Answer 22

researcher interpretation than on objective and generalizability

Question 23

Semiotic analysis is based on the view that an image is derived from

Answer 23

interrelation to other images

Question 24

Discourse analysis is used by researchers who are interested in

Answer 24

the intention of image producers as well as the multiple readings made up of consumers

Question 25

critical discourse analysis might look at how language and images comment on...

Answer 25

societal power issues

Question 26

a way to use images in conjunction with other methods

Answer 26

photo elicitation

Question 27

photo elicitation is most commonly used in the context of

Answer 27

focus groups or interviews where photos are used to elicit comments from research participants

Question 28

what visual analysis method is used to encourage autobiographical reconstruction?

Answer 28

memory work

Question 29

when photos are taken by research participants as a jumping off point to talk about their own lives

Answer 29

memory work

Question 30

the responses to visual memory work are often

Answer 30

emotional

Question 31

Ethical considerations of visual analysis include questions of (3)

Answer 31

1. Confidentiality 2. Anonymity 3. Consent

Question 32

Issues of copyright are also up from when using images for

Answer 32

research projects

Question 33

method used for studying the use of language in social contexts

Answer 33

discourse analysis

Question 34

discourse analysis provides insights into...

Answer 34

how speech and texts help shape and reproduce social meanings and forms of knowledge

Question 35

why is discourse analysis hard to pin down and define

Answer 35

because it is used in different ways within different fields

Question 36

3 types of discourse

Answer 36

1. a single utterance 2. a speech act 3. a systematic ordering of language involving certain rules, terminology and convetnions

Question 37

"a group of statements which provide language for talking about a particular kind of knowledge about a topic" was said by who and about what?

Answer 37

Stuart Hall, about discourse

Question 38

Critical discourse analysis is concerned with

Answer 38

the social and political context of discourse and is based on the view that language is not only conditioned by these contexts but helps enforce them

Question 39

"How are ideologies reproduced through language and texts?" is what type of question?

Answer 39

Critical discourse analysis

Question 40

How does the textbook exemplify discourse analysis?

Answer 40

analyzes expert languages, specifically in medical discourse which creates an imbalance of power between doctors and patients

Question 41

4 core themes/techniques for doing discourse analysis

Answer 41

1. Define the research problem 2. Select and approach data 3. Coding and analyzing data 4. Presenting the analysis

Question 42

4 ways data selection researchers define an issue

Answer 42

1. Policy 2. Identity 3. Media representations 4. Public attitudes

Question 43

discourse analysis is often called a

Answer 43

craft skill: the one more does, the better one gets

Question 44

3 interpretive repertoires to consider in discourse analysis in terms of rhetorical effect

Answer 44

1. Inconsistencies 2. Internal workings 3. Small strategies

Question 45

4 useful pointers for doing discourse analysis

Answer 45

1. Identify key themes and arguments 2. Look for association and variation 3. Examine characteristic and agency 4. Pay attention to emphasis and silences

Question 46

discourse can be analyzed by

Answer 46

exploring how social actors are spoken about and positioned within a text

Question 47

agency in discourse analysis refers to

Answer 47

who is seen as active or passive in producing problems/solutions

Question 48

2 linguistic strategies in critical discourse analysis

Answer 48

1. Nominalisation | 2. Passivation

Question 49

the use of sounds instead of verbs to describe events

Answer 49

nominalisation

Question 50

the use of passive voice to obscure agency

Answer 50

passivation

Question 51

the linguistic strategy used in "Attack on protestors" instead of "police attack protestors"

Answer 51

nominalisation

Question 52

"Protesters were attacked" is used instead of "Police attacked protestors" is used by passivation to do what?

Answer 52

to not show who did the attacking and obscure agency