Coding Flashcards
Coding qualitative data has three steps:
- Preparing thematic coding and developing open codes asking questions of your data
- Developing larger interpretive categories and themes from the data
- Presenting thematic findings in lists, careers or typologies
Making sense of large amounts of qualitative data means
dividing data into themes or patterns
Data includes
transcripts from interviews, videos, audios, images, etc.
Coding reduces the volume of data into
something meaningful and easily digested
Themes can be used to describe or summarize data but…
can also be interpreted to indicate underlying concepts
Interpreting themes in a way that helps qualitative researchers legitimize their findings is known as
thematic content analysis
3 things thematic content analysis demonstrates
- Quality
- Validity
- Reliability
…of findings.
Thematic content analysis emphasizes
pinpointing, examining and recording patterns within data
Before coding data, a researcher must consider
their theoretical sensitivity to concepts, meanings and relationships within the data
Inductive
themes arise as you work with the data
deductive
you start with some already developed themes
Most researchers immerse themselves in…
the data
Immersing a researcher in the data maintains…
the contextualization of the data
The zig zag approach is…
a process of iterative data gathering and analysis
The zig zag process ends when
there is a saturation of themes or when no new themes emerge from the data
Open coding
labelling chunks of data that capture something of the literal essence of data
Coding line by line or sentence by sentence means you
treat each part of the data in the same way
If one already has an idea of what they are looking for, start with a list of
deductive codes to address the the data
To explore data in more detail, introduce
inductive codes
Inductive codes are thought of as
in vivo codes
In vivo codes
codes that come from terms taken directly from the data representing living language, slang and metaphors
gerund
a noun made a verb by adding ‘ing’ (acting, finding)
If your research moves beyond description then you need to develop
interpretive categories that will bring a new perspective to the phenomenon that you are studying
Making categories defineable to other people is to
operationalize them