Coding Flashcards
Coding qualitative data has three steps:
- Preparing thematic coding and developing open codes asking questions of your data
- Developing larger interpretive categories and themes from the data
- Presenting thematic findings in lists, careers or typologies
Making sense of large amounts of qualitative data means
dividing data into themes or patterns
Data includes
transcripts from interviews, videos, audios, images, etc.
Coding reduces the volume of data into
something meaningful and easily digested
Themes can be used to describe or summarize data but…
can also be interpreted to indicate underlying concepts
Interpreting themes in a way that helps qualitative researchers legitimize their findings is known as
thematic content analysis
3 things thematic content analysis demonstrates
- Quality
- Validity
- Reliability
…of findings.
Thematic content analysis emphasizes
pinpointing, examining and recording patterns within data
Before coding data, a researcher must consider
their theoretical sensitivity to concepts, meanings and relationships within the data
Inductive
themes arise as you work with the data
deductive
you start with some already developed themes
Most researchers immerse themselves in…
the data
Immersing a researcher in the data maintains…
the contextualization of the data
The zig zag approach is…
a process of iterative data gathering and analysis
The zig zag process ends when
there is a saturation of themes or when no new themes emerge from the data