Focus Groups and Qualitative Interviewing

Question 1

Interviews are highly flexible and as a result are

Answer 1

highly unpredictable

Question 2

3 examples of interviews

Answer 2

Market Research Surveys, Doctor’s Consultations, Job Interviews

Question 3

Qualitative interviews refer to (3)

Answer 3

In depth, loosely, semi-structured interviews

Question 4

Interviews are conversations with…

Answer 4

purpose

Question 5

Interviews that collect data that can be generalized and quantifiable are what kind of interviews?

Answer 5

Structural

Question 6

A belief that the social world is assumed to have an existence that is independent of the language used to describe it is what kind of epistemic approach?

Answer 6

A realistic approach

Question 7

Idealist approaches to interviews are when interviews are analyzed for…

Answer 7

both what the participants say and how they say it

Question 8

7 things that qualitative interviews can offer

Answer 8

1. Access to attitudes, values and feelings
2. Flexibility
3. Exploration of suppressed views
4. Sensitive issues can be broached
5. Achieve depth
6. Reflect complexity
7. Allow respondents to answer “in their wors”

Question 9

3 variables that can affects the outcome of an interview

Answer 9

1. Interviewer
2. Location
3. Formation of Questions

Question 10

Focus groups are concerned with

Answer 10

exploring and negotiating accounts within a group context. How people define, discuss and contest issues through social interaction

Question 11

Focus groups are not

Answer 11

a means to interviewing several people all at once

Question 12

The assumption in focus groups is that

Answer 12

opinions, attitudes, and accounts are all socially produced and shaped by interaction with others, rather than being formed at the level of the individual

Question 13

4 things researchers might use in focus groups

Answer 13

1. A fixed schedule of questions
2. A topic guide of themes for discussion
3. A group exercise
4. Visual cues

Question 14

Size of focus groups

Answer 14

4-12 people

Question 15

The makeup of numbers of participants in focus groups are related to

Answer 15

the research problem you are exploring

Question 16

focus groups should be small enough to

Answer 16

facilitate and guide but large enough to have a variety of perspectives

Question 17

A focus group can help

Answer 17

define terminology, construct questions and aid interpretation

Question 18

3 drawbacks of focus groups

Answer 18

1. Less control over the data
2. Insecure basis for generalization
3. Not a naturally occuring event