Visitor Intepretation Flashcards
Mindfulness (2)
- how people process communication.
- a cognitive state where people are developing new routines, paying attention to the settings and its features and are open to learning.
Mindlessness
A cognitive state where people are using existing routines, paying little attention to the setting and not learning.
Factors affecting mindfulness - 4 and definition
1) intrinsic - spectacular busy exciting places lead to mindfulness.
2) communication factors - by whom and in what why affects mindfulness.
3) personal background - visitors or consumers existing interest in the topic.
4) organisation of context - easy to follow and themed well.
Museum fatigue
People get physically tired, shown to be ‘mentally tired’ as well as having people look through photographs of exhibits.
Consequences
- in repetitive, non-changing environments in leisure/tourism settings people become mindless.
- mindlessness leads to people not picking up the interpretative message.
Visitor education and interpretation
The process of explaining to people the significance of the place or culture visited with dual goals of promoting visitor enjoyment and enhancing conservation.